ASUS Leads the Way Towards Transparency in Gaming Laptops
Introduction
ASUS recently made a bold move by sharing the TGP (Total Graphics Power) specs for their entire ROG Strix/TUF gaming laptop series. This may seem like a simple declaration, but it is actually a significant step towards transparency in the gaming laptop industry. In the past, NVIDIA has faced criticism for not enforcing clear disclosure of GeForce laptop GPU specs by manufacturers, making it difficult for consumers to make informed decisions.
Key Details
ASUS has been the only laptop company to provide a single chart with power specs for their entire gaming laptop lineup. This not only makes it easier for consumers to compare and choose the right laptop for their needs, but it also holds other manufacturers accountable for providing accurate and transparent information. This move also highlights the commitment of ASUS to provide high-performing and reliable gaming laptops to their customers.
Impact
This annual TGP declaration by ASUS sets a new benchmark for the gaming laptop industry. It not only benefits consumers by providing clear and accurate information, but it also encourages other manufacturers to follow suit. This will ultimately lead to a more transparent and consumer-friendly market for gaming laptops. With the increasing demand for high-performing gaming laptops, it is essential for manufacturers to be transparent about their products to gain the trust of consumers.
About the Organizations Mentioned
ASUS
ASUS, founded in 1989 in Taipei by four former Acer hardware engineers, is a leading multinational company specializing in computer hardware and consumer electronics[1][3][7]. Named after Pegasus, the mythical winged horse symbolizing wisdom and knowledge, ASUS began as a small design firm focused on motherboards, quickly gaining recognition for innovation and quality[2][5]. The company’s early breakthrough came when its motherboard design impressed Intel, allowing ASUS to receive engineering samples ahead of competitors, establishing it as a global leader in motherboard manufacturing[2][3]. Over the years, ASUS expanded its product portfolio to include personal computers, monitors, graphics cards, routers, and more, evolving into a top brand in gaming hardware and consumer notebooks[1][6]. Notable milestones include the launch of the Eee PC netbook in 2007, the first PhysX accelerator card in 2005, and pioneering dual-purpose mobile devices like the TAICHI Ultrabook with a double-sided display and the Transformer Book series[3][5]. ASUS’s innovation-driven approach garnered it thousands of international awards—4,385 by 2016—and inclusion in Fortune’s World's Most Admired Companies[1][5]. Today, ASUS is headquartered in Taipei with over 15,000 employees worldwide and reported group revenues exceeding $19 billion in 2021[6]. It stands out as a rare Taiwanese brand that successfully transitioned from manufacturing for others to building a globally recognized name known for high-performance gaming phones, laptops, and cutting-edge smart technologies designed to enhance user experiences[4][6]. ASUS continues to be a major player in the information technology sector, combining strong R&D capabilities with a visionary product strategy that embraces cloud computing and mobility, maintaining its reputation for quality, innovation, and design excellence[1][5].
NVIDIA
NVIDIA Corporation, founded in 1993 by Jensen Huang, Chris Malachowsky, and Curtis Priem, is a leading American technology company headquartered in Santa Clara, California, renowned for its development of graphics processing units (GPUs) and accelerated computing platforms[1][2][4]. Initially focused on GPU technology for video gaming, NVIDIA revolutionized the industry by inventing the world’s first GPU, the GeForce 256, in 1999, which transformed PC gaming and 3D graphics[4]. Over time, NVIDIA expanded its scope beyond gaming to include artificial intelligence (AI), high-performance computing (HPC), professional visualization, and automotive technologies[1][4]. The company’s CUDA platform, launched in 2006, enabled GPUs to run massively parallel computations, fueling breakthroughs in scientific research, AI model training, and advanced simulations across industries[1][4]. Today, NVIDIA dominates with a 92% market share in discrete desktop and laptop GPUs and controls over 80% of GPUs used for AI training and inference, powering more than 75% of the world’s top 500 supercomputers[1]. NVIDIA’s product portfolio includes GeForce GPUs for gamers, professional GPUs for data centers and edge computing, Tegra processors for mobile and automotive applications, and platforms like NVIDIA Omniverse for digital twins and AI-driven industrial automation[1][2][3]. Its innovations extend into cloud gaming through GeForce Now and AI-driven autonomous vehicle systems. The company employs over 36,000 people worldwide, with a revenue surpassing $130 billion in fiscal year 2025, reflecting its massive impact on the technology ecosystem[2]. Recognized as one of the most innovative and best places to work, NVIDIA continues to be at the forefront of AI, accelerated computing, and digital transformation, shaping multiple sectors including healthcare, robotics, automotive, and gaming with cutting-edge hardware and software solutions[2][4]. Its leadership in GPU technology and AI infrastructure
