Christian Horner Fired After 20 Years with Red Bull

Red Bull GmbH is a globally renowned energy drink company founded in 1984 by Austrian entrepreneur Dietrich Mateschitz and Thai businessman Chaleo Yoovidhya. The brand originated from a Thai energy beverage called Krating Daeng, created by Yoovidhya in 1976 for laborers and truck drivers. Mateschitz discovered the drink during a trip to Thailand and partnered with Yoovidhya to adapt and market it for Western consumers. Red Bull was launched in Austria on April 1, 1987, creating the energy drink category and positioning itself as a premium lifestyle brand with innovative marketing and distinctive packaging[1][2][5][6]. Red Bull has become a cultural icon, selling over 12.67 billion cans worldwide in 2024 across 178 countries and employing nearly 20,000 people. The company generated a turnover of approximately €11.2 billion in 2024, reflecting robust global growth[2]. Its success is attributed not only to its unique formula—containing caffeine and taurine—but also to its pioneering marketing strategies, including sponsoring extreme sports, music events, and its own sports teams. Notably, Red Bull owns and operates Formula 1 racing teams and a talent development program, further elevating its brand visibility and positioning it at the intersection of business, technology, and sports innovation[8]. The product’s flavoring continues to be produced in Bangkok, maintaining a link to its origins. Red Bull successfully transformed a niche functional drink for blue-collar workers into a trendy, upscale beverage embraced worldwide. The blend of taste, packaging, and bold marketing launched a new product category and established Red Bull as a leader in energy drinks and lifestyle branding[1][6]. Today, Red Bull is not only a beverage company but also a global media and sports powerhouse, continuously expanding its influence through innovative branding and technology-driven sports ventures.

While there isn't a specific entity known as "CNN Sports," CNN has been involved in sports reporting through various platforms. Here's a summary of CNN's sports-related activities and history: ## Overview of CNN and Sports **CNN** is a multinational news media company that provides comprehensive news coverage, including sports. Although it does not have a dedicated channel called "CNN Sports," it offers sports news through its international division, particularly with **CNN World Sport**. This program is a weekday news-magazine series on CNN International, delivering global sports news since its launch in October 1993[2]. ## History CNN itself was founded on June 1, 1980, by Ted Turner and Reese Schonfeld. It pioneered 24-hour news coverage, revolutionizing the way news was consumed globally[1]. In the realm of sports, CNN has historically collaborated with other brands. For instance, **CNN/SI** was a 24-hour sports news network created by Time Warner, combining CNN and Sports Illustrated brands. This network operated from 1996 to 2002[4]. ## Key Achievements - **Global Reach**: CNN's sports coverage is part of its extensive global network, reaching viewers in over 212 countries and territories[1]. - **Long-Running Programs**: *World Sport* is one of the longest-running programs on CNN, providing consistent global sports coverage[2]. ## Current Status Currently, CNN continues to provide sports news through its existing platforms, focusing on international coverage. The company has adapted to changing media landscapes by integrating sports news into its broader programming, ensuring a wide audience for its sports content. ## Notable Aspects - **Integration with Other Media**: CNN's sports coverage often integrates with other media outlets and brands, enhancing its reach and influence in the sports media sector. - **Digital Presence**: With a strong online presence, CNN offers sports news across various digital platforms, making it accessible to a wide audience. Overall, while