Disney's decision causes concern for Marvel actors

Introduction

The recent decision by Disney to preempt Jimmy Kimmel Live! has not gone down well with the Marvel Cinematic Universe (MCU) actors. Mark Ruffalo, who plays the role of Hulk in the MCU, has joined his fellow actors in condemning Disney's decision. In fact, Ruffalo has gone a step further and warned that this move could have a significant impact on Disney's stock price, causing it to drop even further.

Key Details

Ruffalo's warning comes in the wake of Disney's stock price already taking a hit due to the COVID-19 pandemic. The company's parks and resorts have been closed for months, and the release of highly anticipated movies has been delayed. With the cancellation of Jimmy Kimmel Live!, one of ABC's top-rated shows, Ruffalo believes that Disney's stock price will suffer even more.

Furthermore, Ruffalo's comments also highlight the importance of late-night talk shows in promoting and marketing movies, especially for the MCU. With the cancellation of Jimmy Kimmel Live!, Disney may struggle to reach its target audience and generate the same level of hype for its upcoming movies.

Impact

The potential impact on Disney's stock price is not the only consequence of this decision. Ruffalo's warning also serves as a reminder to Disney that its actions have a ripple effect