Disney's decision causes concern for Marvel actors
Introduction
The recent decision by Disney to preempt Jimmy Kimmel Live! has not gone down well with the Marvel Cinematic Universe (MCU) actors. Mark Ruffalo, who plays the role of Hulk in the MCU, has joined his fellow actors in condemning Disney's decision. In fact, Ruffalo has gone a step further and warned that this move could have a significant impact on Disney's stock price, causing it to drop even further.
Key Details
Ruffalo's warning comes in the wake of Disney's stock price already taking a hit due to the COVID-19 pandemic. The company's parks and resorts have been closed for months, and the release of highly anticipated movies has been delayed. With the cancellation of Jimmy Kimmel Live!, one of ABC's top-rated shows, Ruffalo believes that Disney's stock price will suffer even more.
Furthermore, Ruffalo's comments also highlight the importance of late-night talk shows in promoting and marketing movies, especially for the MCU. With the cancellation of Jimmy Kimmel Live!, Disney may struggle to reach its target audience and generate the same level of hype for its upcoming movies.
Impact
The potential impact on Disney's stock price is not the only consequence of this decision. Ruffalo's warning also serves as a reminder to Disney that its actions have a ripple effect
About the Organizations Mentioned
Disney
The Walt Disney Company is a renowned American multinational mass media and entertainment conglomerate headquartered in Burbank, California. Founded on October 16, 1923, by Walt and Roy Disney as the **Disney Brothers Cartoon Studio**, it has evolved into a global leader in entertainment, technology, and innovation. ## History and Achievements Disney's rise to fame began with the introduction of **Mickey Mouse** in the 1928 short film *Steamboat Willie*, marking the first post-produced sound cartoon. Over the years, the company diversified into live-action films, television, and theme parks. The **Disney Renaissance** period from 1989 to 1999, led by CEO Michael Eisner, revitalized the company's animation sector. Notable acquisitions include **Pixar** (2006), **Marvel Entertainment** (2009), **Lucasfilm** (2012), and **21st Century Fox** (2019), further solidifying Disney's position as a major entertainment conglomerate. ## Current Status Today, Disney is a powerhouse in the media and entertainment industry, with a significant presence in film production, television networks, theme parks, and streaming services like **Disney+**. The company's revenue has consistently grown, with a notable increase to $91.36 billion in 2024, driven largely by its media and entertainment segment[5]. Despite leadership changes, including the reinstatement of Bob Iger as CEO in 2022, Disney continues to innovate and expand its offerings. ## Notable Aspects - **Innovation and Technology**: Disney has been at the forefront of technological advancements, integrating innovative storytelling with cutting-edge technology in its films and theme parks. - **Global Reach**: With operations spanning across the globe, Disney's brand is recognized and celebrated worldwide. - **Corporate Social Responsibility**: Disney emphasizes social responsibility through environmental protection and community engagement initiatives[1]. - **Future Projects**: Upcoming projects, such as *Moana 2* in
Marvel Cinematic Universe
The **Marvel Cinematic Universe (MCU)** is a media franchise and shared universe centered on superhero films and television series produced by Marvel Studios, based on characters from Marvel Comics. It is one of the most successful and influential entertainment franchises globally, combining cutting-edge technology, storytelling, and cross-platform integration to deliver interconnected narratives across movies and streaming shows[1]. The MCU began in 2008 with *Iron Man* and has since expanded through multiple phases, each consisting of films and Disney+ series that build on an overarching storyline. As of **Phase Five (2023–2025)**, the MCU includes a mix of live-action and animated series, further diversifying its content. Notable Phase Five entries include *Ant-Man and the Wasp: Quantumania*, *Guardians of the Galaxy Vol. 3*, *The Marvels*, and *Deadpool & Wolverine*. This phase grossed over $3.6 billion worldwide despite some setbacks like *The Marvels* underperforming at the box office[1]. Key achievements of the MCU include pioneering a successful shared cinematic universe model, integrating cutting-edge visual effects and technology, and consistently delivering high-grossing global blockbusters. The franchise’s ability to blend complex character arcs with accessible storytelling has set new standards for franchise filmmaking and fan engagement, influencing the entertainment industry's approach to content synergy and transmedia storytelling. Currently, the MCU is entering a promising phase with new projects slated for 2025, including movies and Disney+ series that aim to revitalize fan enthusiasm and expand the universe further. Despite some recent criticism over quantity versus quality, the MCU is seen as poised for a renaissance, with expectations high for both box office returns and innovative storytelling[5]. Notable aspects of the MCU include its strategic use of technology in visual effects, its extensive cross-media storytelling approach, and its role as a trendsetter in blockbuster franchise business models, making it a key player in both the entertainment and technology sectors
ABC
ABC, or Associated Builders and Contractors (ABC), is a prominent national trade association dedicated to advancing the construction industry in the United States. Founded in 1950, ABC has grown into a leading advocate for merit shop construction, representing over 21,000 commercial construction and construction-related firms. The organization is committed to helping its members develop skilled people, win work, and deliver projects safely, ethically, and profitably, ultimately contributing to the betterment of communities nationwide. ABC is recognized for its strong emphasis on innovation and technology. Through its Tech Alliance, a curated group of 15 construction technology companies, ABC provides members with access to cutting-edge solutions, educational resources, and beta testing opportunities. This initiative, led by Matthew Abeles, ABC’s Vice President of Construction Technology and Innovation, positions the association at the forefront of construction technology adoption. ABC also publishes insightful reports, such as the ABC Field Tech Report, which highlights transformative technologies like drones, robotics, and laser scanning, reshaping safety and efficiency on modern job sites. Throughout its history, ABC has championed workforce development, safety standards, and ethical business practices. The organization is known for its robust advocacy efforts, promoting policies that support a competitive and fair construction environment. ABC’s chapters across the country offer local support, networking, and professional development opportunities, fostering a strong sense of community among its members. Today, ABC remains a vital force in the construction industry, driving innovation, supporting its members, and shaping the future of building and infrastructure. Its commitment to technology, education, and ethical business practices makes ABC a key player for anyone interested in the intersection of business and technology in the construction sector.