Google Play Store Revamped with AI Features

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Google revamps its Play Store with AI features and more - TechCrunch

Introduction

Google has recently announced a major revamp of its Play Store, introducing new AI features and a redesigned Apps tab. These changes aim to provide a more personalized experience for users and improve the overall functionality of the platform. In addition, a new Play Games experience will be introduced, leveraging the power of Gemini AI. This revamp is set to bring a host of new features and improvements to the Play Store, making it a more user-friendly and efficient platform for downloading apps and games.

Key Details

One of the main changes that users can expect from the new Play Store is a more personalized experience. This will be achieved through the use of AI, specifically Google's Gemini AI. This will allow for more tailored recommendations and suggestions for apps and games based on a user's preferences and previous downloads. The redesigned Apps tab will also make it easier for users to discover new and popular apps, as well as providing more information and reviews to help with decision-making.

The new Play Games experience will also utilize Gemini AI to offer a more enjoyable and seamless gaming experience. This will include features such as personalized recommendations for games, in-game optimization, and improved multiplayer matchmaking. This will make it easier for users to find and play their favorite games, as well as discovering new ones.

Impact

The revamp of the Play Store with AI features and more is

About the Organizations Mentioned

Google

Google, a subsidiary of Alphabet Inc., is a global technology leader primarily known for its internet-related products and services, including its dominant search engine, advertising platforms, cloud computing, software, and hardware offerings. Founded in 1998 by Larry Page and Sergey Brin, Google has evolved from a simple search engine into a diversified tech giant with significant influence across multiple sectors[2][8]. The company’s core business revolves around Google Services, which includes Search, YouTube, Android, Chrome, Google Maps, Google Play, and advertising. Its advertising business remains the largest revenue driver, underpinning ambitious investments in emerging technologies such as artificial intelligence (AI) and cloud computing. Google Cloud, a major growth segment, offers infrastructure, platform services, and enterprise tools like Google Workspace, providing AI-powered solutions for data analytics, cybersecurity, and collaboration[2]. Google has consistently pioneered innovations in AI, demonstrated recently at Google I/O 2025, where it showcased advances in AI-powered search and personalization, emphasizing local discovery and smarter user experiences. AI integration also reshapes local business visibility through enhancements in the Google Business Profile, enabling businesses to better engage customers with AI-driven communication and search optimization[3][5][6]. Financially, Alphabet crossed a landmark $3 trillion market capitalization in September 2025, joining a select group of tech giants due to robust revenue growth driven by AI, resilient advertising, and expanding cloud services. This milestone reflects Google’s strategic balance between its dominant ads engine and scaling innovative bets[1]. Culturally, Google in 2025 maintains its commitment to innovation, openness, and user focus while adapting to business realities. It remains a top employer, known for fostering employee empowerment and evolving workplace policies to attract and retain talent, marking its maturity as a global tech leader with over 150,000 employees[4]. In summary, Google represents a transformative force in technology and business, blending AI-driven innovation, dominant market presence, and cultural adaptability to shap

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