Texas Takes Top Spot in USA Today Preseason Coaches Poll

The **Texas Longhorns** are the collegiate athletic teams representing the University of Texas at Austin, a flagship institution known for its extensive and successful sports programs. The Longhorns brand is deeply tied to Texas heritage, named after the iconic Longhorn cattle, which symbolize the state's history and culture. Their mascot, Bevo, is a Texas Longhorn steer, embodying the spirit and pride of the university’s athletic tradition[2][3]. Founded in the early 20th century, the Longhorns have grown into one of the most recognizable and influential college sports brands in the nation. The nickname "Longhorn" appeared in newspapers as early as 1900, and the university officially adopted burnt orange and white as its colors by 1900, with burnt orange solidified as the signature shade in the 1960s[2][3]. The university's athletic department is notable for being self-sustaining financially, operating without subsidies from the state or university, relying on revenue from ticket sales, fundraising, sponsorships, and licensing[1][2]. The Texas Longhorns compete in a wide array of varsity sports, including football, basketball, baseball, and many others, with a commitment to excellence in both athletic and academic integrity. Texas was recognized as "America's Best Sports College" by *Sports Illustrated* in 2002 and has been a leading collegiate licensing client, generating significant revenue from fan merchandise[2]. The football team, a centerpiece of the program, competes at the NCAA Division I FBS level and is a member of the Southeastern Conference (SEC) as of recent years, aiming high in national competitions[4][7]. Beyond varsity sports, the university supports numerous club sports and student organizations, offering a rich environment for leadership and community engagement[5][6]. Texas Athletics emphasizes a culture of integrity, respect, and tradition, fostering an engaged and motivated environment for athletes and fans alike[1][3]. Toda