The Asian Football Confederation (AFC) is the premier governing body for association football, beach soccer, and futsal across Asia, playing a pivotal role in shaping the continent’s sporting landscape. Founded on May 7, 1954, in Manila, Philippines, the AFC now boasts 47 member associations and is headquartered in Kuala Lumpur, Malaysia. As one of FIFA’s six continental confederations, the AFC oversees the development, regulation, and promotion of football throughout Asia, aligning with global standards while fostering regional growth. A key milestone in the AFC’s history was the integration of the Asian Ladies Football Confederation (ALFC) in 1986, which unified women’s football under its umbrella and marked a significant step toward gender inclusivity in Asian sports. The AFC organizes major tournaments such as the AFC Asian Cup, AFC Champions League, and various youth and women’s competitions, elevating the profile of Asian football on the world stage. These events not only showcase top-tier talent but also drive commercial opportunities, media engagement, and technological innovation in sports broadcasting and fan experiences. The AFC’s leadership, currently headed by President Salman bin Ibrahim Al Khalifa and General Secretary Windsor John, emphasizes modernization, transparency, and digital transformation. The organization invests in coach and referee education, grassroots programs, and infrastructure development, ensuring sustainable growth. Its motto, “The Future is Asia,” reflects a forward-thinking vision to position Asian football as a global powerhouse. Notable achievements include expanding the AFC Asian Cup to 24 teams, launching the AFC Women’s Asian Cup, and pioneering initiatives in sports technology and data analytics. The AFC’s influence extends beyond the pitch, impacting sports business, digital media, and international partnerships, making it a dynamic force in both sports and technology sectors.