Amazon Canada is a significant arm of the global e-commerce giant Amazon, operating in the Canadian market since its launch in 2002. Initially, Amazon.ca offered books, music, and DVDs, with fulfillment services provided by Canada Post[1]. Over the years, the company has expanded its product offerings to include electronics, toys, and more, establishing itself as a leading e-commerce platform in Canada[1]. ### History and Expansion - **Early Years (2002-2010):** Amazon.ca faced initial protests from local booksellers but quickly gained traction. By 2007, it had expanded its product categories significantly[1]. - **2011:** The first Canadian fulfillment center opened in Mississauga, Ontario, marking Amazon’s physical operational start in Canada[1]. - **2013:** Amazon Prime was introduced in Canada, offering free two-day shipping and other benefits[1]. - **2015:** Amazon expanded its fulfillment network across Ontario and BC, piloting same-day delivery in major cities[1]. ### Key Achievements - **Market Share:** Amazon Canada holds over 40% of the Canadian retail e-commerce market[2]. - **Innovation:** Amazon has been at the forefront of technological innovation, offering services like Amazon Web Services (AWS), which supports cloud computing in Canada[3]. - **Employment and Impact:** Amazon has created thousands of jobs and significantly influenced Canadian retail and technology sectors[1]. ### Current Status Today, Amazon Canada continues to grow, with plans for new fulfillment centers in Ontario and Alberta. However, it is also scaling back in some areas, such as Quebec[1]. The company faces ongoing regulatory scrutiny, including an investigation by the Competition Bureau into its marketplace practices[1]. ### Notable Aspects - **Cultural Impact:** Amazon has reshaped Canadian shopping habits and contributed to the growth of e-commerce in the country[1]. - **Diversified Services:** Beyond e-commerce, Amazon offers services like streaming