The **American Fish Company** is primarily known as a historic waterfront pub and former commercial fishing facility located in Southport’s Yacht Basin, North Carolina, distinct from the large seafood corporation American Seafoods. Its origins date back to the 1940s when it started as a boat fueling station, later operating as a fish shack. From 1970, it served as a commercial fishing operation, and between 1978 and 2003, it was an active facility where fishermen offloaded catches like grouper, snapper, swordfish, and flounder for local and mainland markets. In 2003, a local businessman purchased the property, and by 2009, it was transformed into the popular waterfront pub known today, offering patrons cold beverages with scenic water views[3].
It is important to distinguish this American Fish Company from **American Seafoods Company**, a major player in the fishing industry founded in 1988 by Kjell Inge Røkke in Seattle. American Seafoods revolutionized the industry by pioneering onboard processing and freezing technology, enabling high-quality seafood production at sea. It grew from one vessel, the *American Empress*, to a fleet of seven at-sea processing ships, becoming the world’s largest processor of Wild Alaska Pollock. The company played a significant role in sustainable fishing practices, helping establish the American Fisheries Act of 1998 and conservation cooperatives to ensure equitable quotas and long-term fishery sustainability. It also developed a global distribution network and has been led by various CEOs, most recently Einar Gustafsson since 2022[1][2].
In summary, while the **American Fish Company** in Southport is a locally beloved pub with a rich commercial fishing past, the **American Seafoods Company** is a key technological and business leader in sustainable seafood harvesting and processing on a global scale. Both share a historic connection to the fishing industry but operate in vastly different contexts and scales.