Cadillac is the luxury vehicle division of General Motors (GM), renowned for producing high-end cars and SUVs with a strong focus on advanced technology and design. Founded in 1902 and named after Detroit’s founder Antoine de la Mothe Cadillac, it is one of the oldest and most prestigious American automotive brands[1]. Cadillac pioneered many automotive innovations, including the first fully interchangeable precision parts, full electrical systems, clashless manual transmissions, and steel roofs, setting industry standards early on[1]. Its V8 engine became a benchmark in American automotive engineering, and the brand earned the Royal Automobile Club’s Dewar Trophy twice, once in 1908 for part interchangeability and again in 1912 for electric starting and lighting systems[1]. Today, Cadillac operates primarily in the U.S., Canada, and China, with distribution in over 30 other countries[1]. It has experienced a resurgence in recent years, with a 9% sales increase in 2024, the best since 2016, and a strong start to 2025, driven by the popularity of its electric vehicles (EVs) such as the Lyriq, Escalade IQ, and the new Vistiq[2][6]. Cadillac continues to blend luxury and technology, exemplified by features like Super Cruise hands-free driving technology becoming standard on more models[2]. The 2025 Escalade, a flagship full-size luxury SUV, received a design refresh emphasizing bold American craftsmanship and high-tech interiors, maintaining its status as North America’s best-selling luxury full-size SUV since 2014[3]. In terms of reliability, Cadillac ranked highly in the 2025 J.D. Power U.S. Vehicle Dependability Study, with multiple models recognized among the most dependable in their premium SUV segments, reflecting significant improvements over previous years[4]. Cadillac’s commitment to innovation and quality underpins its competitive position in the luxury and electric vehicle markets, making it a pivotal player in the evolving automotiv
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A look at Cadillac's new concept, with its sleek design, advanced technology, and hybrid powertrain, and the potential impact on the brand's future in the off-roading market.