Celsius Holdings, Inc. is a global beverage company best known for its CELSIUS brand, a premium, zero-sugar energy drink designed to support fitness enthusiasts and promote active lifestyles through metabolism-boosting thermogenesis[1][3][4]. Founded in 2004 and headquartered in Boca Raton, Florida, Celsius has positioned itself as a pioneer in the rapidly growing functional and performance energy drink market with a portfolio that caters to health-conscious consumers[1][3][4]. The company's product lineup includes several formulations tailored for different needs: Celsius Originals for general fitness and weight management; Celsius Heat for high-intensity workouts; Celsius BCAA+Energy combining branched-chain amino acids with energy-boosting ingredients; Celsius On-the-Go in powdered form for convenience; and Celsius Sparkling, a fizzy alternative to traditional sodas[1]. All products emphasize healthier ingredients with no sugar, no artificial colors or flavors, and certifications such as gluten-free, kosher, and non-GMO[7]. A significant milestone in Celsius Holdings’ recent history was the strategic acquisition of Big Beverages Contract Manufacturing in November 2024 for $75 million. This acquisition of a 170,000-square-foot manufacturing and warehouse facility in Charlotte, North Carolina, enhances Celsius's supply chain control, accelerates product innovation, and increases production flexibility—key factors to support its growth and innovation in the energy drink category[2]. The integration of Big Beverages’ experienced team ensures continuity and operational excellence. Celsius promotes a "LIVE FIT" lifestyle ethos, inspiring a global community of active individuals dedicated to pushing personal limits and maintaining fitness as a mindset and lifestyle[4][7]. The brand emphasizes clean, functional energy sourced from natural ingredients like green tea, guarana, and ginger, distinguishing it from traditional energy drinks with high sugar and artificial additives. As of 2025, Celsius Holdings is publicly traded on Nasdaq (ticker: CELH) with a market cap around