**Circus Circus: A Legacy of Innovation and Family Entertainment** Circus Circus, founded by Jay Sarno in 1968, revolutionized the Las Vegas Strip with its unique blend of entertainment and gambling. Initially, it was a casino without a hotel, focusing on a circus theme with live performances and attractions like trapeze artists above gaming tables and a baby elephant operating slot machines[2][3]. Despite financial struggles, the addition of hotel towers in 1972 and 1975 helped stabilize the resort[4]. **History and Evolution** Sarno's vision was to create a family-friendly destination, a departure from the typical adult-oriented casinos of the time. However, his tenure was marred by investigations into organized crime ties and tax issues, leading to a change in management. William Bennett and William Pennington took over operations in 1974, eventually acquiring full ownership by the early 1980s[2][3]. Under their leadership, Circus Circus expanded into a full-fledged resort, pioneering the concept of casinos as family entertainment venues[2]. **Key Achievements and Current Status** Circus Circus Enterprises, Inc. became a public company in 1974, known for its low-cost, high-volume model that attracted middle-class customers[2]. The company grew significantly, operating several properties in Nevada, including the acquisition of Slots-A-Fun and the Edgewater in Laughlin[6]. Today, Circus Circus remains a prominent part of the Las Vegas landscape, now owned by MGM Resorts International. Despite its age, it continues to be a profit center for MGM, albeit with a more nostalgic appeal compared to modern mega-resorts[5]. **Notable Aspects** - **Innovative Design**: Circus Circus introduced a unique slide entrance and a midway, offering a distinct experience for visitors[6]. - **Family-Friendly**: It was one of the first casinos to cater to families, changing the Strip's dynamics[5].