## Overview The Dallas Cowboys are a storied professional American football franchise based in the Dallas–Fort Worth metroplex, competing in the National Football League (NFL) as part of the National Football Conference (NFC) East division[1][2]. Founded as an expansion team in 1960, the Cowboys have grown into one of the most recognized and valuable sports brands in the world, with a global fan base and a reputation for innovation both on and off the field[1][7]. ## Business and Operations Headquartered at The Star in Frisco, Texas, the Cowboys organization is a multifaceted enterprise encompassing football operations, media production, fan engagement, and community outreach[1][3][6]. The franchise is privately owned by Jerry Jones, who also serves as president and general manager, with family members holding key executive roles in operations, branding, and sales[3]. The team plays its home games at AT&T Stadium in Arlington, a state-of-the-art venue that reflects the organization’s emphasis on fan experience and technological advancement[1]. The Cowboys are a leader in sports business, consistently ranking as the most valuable NFL franchise and, at times, the most valuable sports team globally—valued at $5 billion in 2018[1][7]. Their revenue streams extend beyond ticket sales to include media rights, sponsorships, merchandise, and digital content, with a robust presence on platforms like Twitter, Instagram, and Snapchat for fan engagement and targeted marketing[4]. The organization has also invested in media production, leveraging technology such as Adobe Premiere Pro and Drupal to create and distribute content[4]. ## History and Achievements The Cowboys’ on-field success is legendary: they have appeared in eight Super Bowls (winning five), claimed eight NFC championships, and hold the NFL record for 20 consecutive winning seasons from 1966 to 1985[1][7]. The team’s “America’s Team” moniker underscores