Cracker Barrel Old Country Store, Inc. is an American chain combining Southern-themed restaurants and retail stores, founded in 1969 by Dan Evins and Tommy Lowe in Lebanon, Tennessee[2][5]. Its concept emerged to serve travelers on the expanding Interstate Highway system by offering a consistent, quality place to eat and shop, evoking a nostalgic "old country store" atmosphere[3]. Cracker Barrel’s locations are typically near highway exits, designed with front porches featuring rocking chairs, stone fireplaces, and local artifacts to create a warm, home-style ambiance[2]. The company’s menu centers on traditional Southern cuisine, appealing to families and casual diners, while its retail stores sell country-themed gifts and products. Cracker Barrel has grown significantly since its inception, operating 660 stores across 45 states as of 2023[2]. The business model focuses on customer satisfaction—summarized by its simple mission, “Pleasing People”—and emphasizes quality, service, cleanliness, value, and consistency across all locations[5]. Leadership has evolved over time, with founder Dan Evins leading until 2001, followed by a succession of CEOs including Sandra B. Cochran, one of Tennessee’s first female CEOs of a publicly traded company, and currently Julie Felss Masino since 2023[2]. The company invests in employee training programs to maintain low turnover and high service standards, contributing to its operational success[2]. Notable achievements include strong brand recognition rooted in Southern hospitality and consistent financial growth, reaching revenues of approximately $3.47 billion in fiscal year 2024[5]. Cracker Barrel also engages in charitable efforts, supporting communities affected by disasters and veterans, enhancing its social responsibility profile[2]. Balancing preservation of tradition with adaptation to modern customer expectations, Cracker Barrel remains a unique and enduring player in the American restaurant and retail landscape[3].