About Days of Our Lives

**Days of Our Lives** is a landmark American daytime soap opera that debuted on November 8, 1965, originally airing on NBC before transitioning to the Peacock streaming service in September 2022. Created by Ted and Betty Corday, the series is set in the fictional Midwestern town of Salem, Illinois, and centers on the intertwined lives of prominent families, primarily the Hortons and the Bradys, with later additions such as the DiMeras enriching its narrative tapestry[1][3]. As one of the longest-running scripted television programs globally, *Days of Our Lives* has aired nearly every weekday for over five decades, becoming a staple of American daytime television and a significant influence on the soap opera genre[1][2]. Its storytelling is characterized by melodramatic and complex plots involving love, betrayal, crime, and occasionally supernatural elements, reflecting evolving social issues such as mental health and addiction[2][8]. The show initially focused on the Horton family’s dramatic personal struggles, including storylines with themes of mistaken identity, forbidden love, and family conflict. Over time, it expanded to incorporate the working-class Bradys and the villainous DiMeras, creating a rich, multifaceted drama that sustained viewer interest and ratings[3]. Notably, *Days* has been praised for addressing social topics within its narratives, adding depth beyond traditional soap opera tropes[2]. Produced by Corday Productions and Sony Pictures Television, the show has maintained a strong production pedigree and adapted to changing media landscapes by embracing streaming platforms following NBC’s daytime serial lineup reduction[1][4]. Its longevity is marked by significant achievements including surviving the decline of daytime soaps and maintaining a devoted fanbase. Currently streaming new episodes exclusively on Peacock, *Days of Our Lives* continues to innovate within the soap opera format, balancing legacy characters with new storylines to engage both longtime viewers and new audiences interested in serialized dramatic content[1][4]. Its historical impact an

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