**Diddy** is the professional alias of Sean John Combs, an influential American entrepreneur, former rapper, record producer, and music executive best known for founding **Bad Boy Records** in 1993. The organization, often identified with Combs himself, operates as a multifaceted entertainment and lifestyle empire with deep roots in the music industry and expanded interests in fashion, media, spirits, and social initiatives[1][2][5]. **History and Core Activities:** Combs started his career at Uptown Records before launching Bad Boy Records, which rapidly became a powerhouse label responsible for discovering and developing iconic artists such as The Notorious B.I.G., Mary J. Blige, Usher, and many others[1][2]. Bad Boy's debut release, The Notorious B.I.G.'s *Ready to Die*, set a high standard for hip-hop and R&B. Over three decades, Bad Boy amassed over 400 million albums sold and more than 3 billion streams, contributing significantly to shaping modern hip-hop and R&B[2][5]. Beyond music, the organization evolved into **Combs Global**, a Miami-based conglomerate encompassing several business ventures: Blue Flame Marketing, Revolt TV (a media company), Sean John apparel, Combs Wine and Spirits, a voter education group, and investments in cannabis and wellness brands[5]. This diversification illustrates Diddy's transition from a music mogul to a billionaire entrepreneur with a broad portfolio. **Key Achievements:** Diddy has achieved multiple chart-topping albums and singles, including *No Way Out* (1997), which won a Grammy and featured hits like "I'll Be Missing You"—the first hip-hop song to debut atop the Billboard Hot 100[1][4]. His label and ventures have collectively reshaped the music business, making hip-hop and R&B dominant cultural and commercial forces[5]. **Current Status and Notability:** While Diddy remains a prominent business figure, hi