Disney+ is an American subscription-based streaming service owned by Disney Streaming, a division of Disney Entertainment under the Walt Disney Company. Launched in November 2019, it serves as the exclusive digital home for Disney’s vast content library, including films and TV shows from Disney, Pixar, Marvel, Star Wars, National Geographic, and more, making it a powerhouse in the video-on-demand industry. Disney+ had 127.8 million paid subscribers, ranking it as the third most-subscribed streaming platform globally, behind Amazon Prime Video and Netflix[1]. The platform leverages technology from Disney Streaming, originally BAMTech, which Disney acquired to build a robust streaming infrastructure. This technology supports high-quality streaming with 4K UHD, Dolby Vision, HDR10, and Dolby Atmos audio, alongside features like offline downloads and multi-device streaming[1][4]. Disney+ also offers an ad-supported tier, allowing advertisers to leverage first-party data for targeted campaigns, reflecting a dual revenue model combining subscriptions and advertising[2]. Disney+ stands out for its exclusive original content, including highly successful series such as *The Mandalorian*, *WandaVision*, and *Loki*, which have attracted dedicated fan bases. It also streams new MCU and Star Wars releases shortly after theatrical runs, securing its appeal to genre enthusiasts[3][4]. Beyond entertainment, it offers educational content from National Geographic and sports programming via ESPN in select regions[1][3]. The service’s growth was bolstered by Disney’s strategic acquisitions, including 21st Century Fox, which expanded its content portfolio and led to the integration of the Star brand internationally, later replaced by Hulu in most markets outside the U.S.[1]. Disney+ provides family-friendly, diverse content with parental controls and customizable profiles, catering to broad demographics and reinforcing Disney’s legacy in family entertainment[2][5]. Overall, Disney+ represents a major technological and business achievement, combining Disney’s iconic storytelling with cutting-edge streaming technology to compete in