**Duck Dynasty** is a family-owned business and media franchise centered around outdoor hunting products, primarily duck calls, founded by Phil Robertson in 1972 in West Monroe, Louisiana[1][4]. Starting from humble beginnings where Phil crafted duck calls by hand from Louisiana cedar trees in a dilapidated boat, Duck Commander evolved into a multimillion-dollar enterprise that revolutionized the duck hunting industry[4][6]. Phil Robertson, a former college football quarterback and teacher, invented and patented the signature Duck Commander® duck call, launching the company that initially focused on producing high-quality hunting equipment[1][4]. Over the years, the business expanded beyond duck calls to include deer hunting merchandise (Buck Commander), fishing gear (Fin Commander), and turkey hunting products (Strut Commander), broadening its market footprint within outdoor sports[4]. The Robertson family’s rise to fame was propelled by the reality television series *Duck Dynasty*, which premiered on A&E in 2012. The show highlighted their family dynamics and Southern lifestyle, achieving massive popularity with record-breaking viewership—its fourth season premiere attracted 11.8 million viewers. This exposure transformed Duck Dynasty into a cultural phenomenon, with the family’s bearded charm and entrepreneurial spirit resonating widely[2][3][8]. The franchise generated approximately $400 million in merchandise sales and nearly $80 million in advertising revenue during its peak[2]. Today, the company remains a family affair, with Phil’s son Willie Robertson serving as CEO, overseeing both Duck Commander and its clothing spinoff Buck Commander. Other family members, such as Jase Robertson, contribute by handcrafting products and maintaining the company’s artisanal roots[3][7]. The brand has diversified into books, podcasts, video games, and additional television spin-offs, maintaining relevance in the outdoor recreation market[4]. Phil Robertson passed away in May 2025, marking the end of an era but the company continues under his family’s leadership, sustaining its legac