Elon Musk's **X** is the rebranded successor to Twitter, transformed into a global communications and AI-powered "everything app" under Musk’s leadership since July 2023. Originally founded in 2006 as a microblogging platform known for its 140-character tweets, Twitter was acquired by Musk in October 2022 for $44 billion and renamed X in 2023. This transition marked a strategic shift from a social media platform to a multifunctional super app combining social networking, artificial intelligence, content, and financial transactions in a single ecosystem[1][2][5]. X aims to integrate communication with payments and finance, inspired by the success of apps like China's WeChat, with Musk envisioning a platform where users can conduct their entire financial lives alongside social interactions. This vision includes AI-driven features and comprehensive communication tools, reflecting Musk’s goal of maximizing the platform’s utility beyond mere messaging[1][3]. With a user base of approximately **561 million monthly active users** worldwide as of mid-2025, X remains one of the top social media platforms globally, though its user count has slightly declined from 586 million the previous year. Its audience skews younger, especially in the 18-29 age group, and it holds significant market presence in the US, India, Japan, and Brazil[6][2]. Financially, X generates revenue through a diverse model encompassing subscriptions, advertising, data licensing, and creator monetization. Advertising revenues were expected to grow by 16.5% in 2025, partly due to Musk’s political connections enhancing the platform’s market position. Despite this, internal communications revealed Musk described growth as “stagnant” and revenue as “unimpressive” in early 2025, underscoring ongoing challenges[1][3][4][6]. Notable aspects of X include its cultural impact through the hashtag innovation and its role in shaping news, marketing, and public discourse. However