Elvis Presley Enterprises, Inc. (EPE) is the corporate entity established by the Elvis Presley Trust to manage and commercialize the assets of Elvis Presley, including his iconic Memphis mansion, Graceland. Founded in 1981 by Priscilla Presley and other trustees, EPE was created to address the financial challenges of maintaining the estate and to preserve and expand Elvis's legacy through business ventures[1][2][3]. Initially, Elvis Presley's estate faced financial difficulties, with declining royalties and large tax debts. Priscilla Presley hired Jack Soden to lead EPE, which opened Graceland to the public in 1982, transforming it into a major tourist attraction that now draws over 650,000 visitors annually. This move generated significant revenue and revived the estate's financial health[2][3][4]. Beyond managing Graceland, EPE oversees worldwide licensing of Elvis-related products, including music, film, television, and merchandise. It also runs the Graceland Archives, a vast collection of Elvis memorabilia, and has developed themed ventures like the Heartbreak Hotel boutique hotel adjacent to Graceland. EPE continually innovates to keep Elvis's brand relevant, with projects such as holographic performances aimed at introducing his music to new audiences[3]. Key milestones include the acquisition and transformation of an adjacent shopping plaza into a more curated Elvis-themed retail experience and Graceland’s addition to the National Register of Historic Places in 1991. The organization has also produced live shows blending archival footage and live music, further expanding Elvis's cultural impact[5]. Currently, EPE remains a for-profit business dedicated to preserving Elvis Presley’s cultural heritage while strategically expanding his brand globally. Its success lies in balancing historical preservation with modern marketing and technology, making Elvis not only a music legend but also a sustained commercial and cultural phenomenon[1][3][6].