The European Broadcasting Union (EBU) is the world’s leading alliance of public service media (PSM) organizations, playing a pivotal role in shaping the European and global media landscape. Founded in February 1950 in Torquay, UK, the EBU emerged in the post–World War II era as a successor to earlier broadcasting bodies, with the goal of fostering cooperation among European broadcasters, sharing programming, and coordinating technical standards. Headquartered in Geneva, Switzerland, the EBU today unites 113 member organizations across 56 countries, operating nearly 2,000 TV, radio, and digital channels and reaching over a billion people in more than 150 languages. Its core mission is to support and strengthen public service media through collaboration, content exchange, and advocacy in policy and regulatory arenas. One of the EBU’s most iconic achievements is the creation and management of the Eurovision Song Contest, a global entertainment phenomenon that began in 1956 and now draws hundreds of millions of viewers annually. Beyond entertainment, the EBU operates the Eurovision and Euroradio networks, enabling live news, sports, and cultural content exchange among members, including major events like the Olympic Games and the FIFA World Cup. Technologically, the EBU has long been at the forefront of broadcasting innovation, setting standards for audio, video, and transmission and now actively guiding members in adopting AI, streaming, and digital transformation. It also champions media integrity, diversity, and sustainability. For business and technology audiences, the EBU stands out as a powerful example of cross-border collaboration in media, combining content scale, technical leadership, and strategic influence in an era of rapid digital change.