The **European Tour**, now known as the **DP World Tour** since 2022, is the premier men's professional golf tour managed by the European Tour Group. Established in 1972, it has evolved into a global platform showcasing top golfing talent across iconic destinations worldwide, with a focus on innovation, entertainment, and social impact[1]. The Tour operates as a private company limited by guarantee, headquartered in Surrey, UK, and remains active in organizing elite golf competitions[3].
The DP World Tour organizes approximately 42 tournaments annually, spanning 26 countries, structured into phases including five ‘Global Swings,’ the ‘Back 9,’ and the season-ending DP World Tour Play-Offs. It features prestigious events such as five Rolex Series tournaments and four Major Championships, all contributing to the Race to Dubai Rankings—a season-long points race culminating in the DP World Tour Championship in Dubai[1][7].
Historically, the European Tour has played a critical role in promoting golf across Europe and beyond, providing a professional pathway for emerging talent through its associated Challenge Tour. It has expanded its footprint to include around 100 elite tournaments globally, reinforcing its status as a major stakeholder in international golf alongside counterparts like the PGA Tour and the Asian Tour[2][4].
A significant milestone was the 2022 rebranding to DP World Tour, reflecting a strategic partnership with DP World, a leading global logistics provider. This partnership has bolstered the Tour's global reach and increased its prize pool to over $200 million, enhancing its competitiveness and appeal[1][5].
The Tour is supported by notable global brands such as Rolex, BMW, Emirates, and Fortinet, which align with its commitment to excellence and innovation. It leverages digital platforms to engage its global audience, combining traditional sports management with advanced technology and creative content to build a connected golfing community[1].
In summary, the European Tour (DP World Tour) stands as a dynamic, globally influential sport