**Ferrero: A Legacy of Innovation and Excellence** Ferrero is a multinational confectionery company born in Alba, Italy, in 1946 by brothers Pietro and Giovanni Ferrero. This family-owned business has grown into one of the world's largest sweet-packaged food companies, renowned for its iconic brands like **Nutella**, **Kinder**, **Tic Tac**, and **Ferrero Rocher**. ### History and Innovation Pietro Ferrero, a skilled confectioner, laid the groundwork by creating **Giandujot**, a hazelnut-based chocolate paste that became a hit in post-war Italy. His son, Michele Ferrero, expanded the company's reach, introducing **Nutella** in 1964, which revolutionized the spread market. The company's success was further amplified by the launch of **Ferrero Rocher** in 1982, a premium chocolate that quickly gained global popularity[1][2][3]. ### Key Achievements - **Global Expansion**: Ferrero products are now sold in over 170 countries, with a diverse portfolio of over 35 brands[2][7]. - **Leadership**: The company remains family-owned, with Giovanni Ferrero leading as executive chairman[6]. - **Sustainability**: Ferrero focuses on community involvement and environmental responsibility[5]. ### Current Status Today, Ferrero operates with approximately 47,000 employees and maintains a strong commitment to quality and innovation. The company continues to innovate while preserving its family culture and Italian heritage[7]. ### Notable Aspects - **Family Legacy**: Ferrero's success is deeply rooted in its family values and tradition of innovation[5]. - **Hazelnut Expertise**: The company's expertise in using high-quality hazelnuts from the Langhe region has been a key factor in its success[4]. - **Iconic Brands**: Ferrero's brands have become synonymous with high-quality confection