**FRIDAY** is a Brooklyn-based software company specializing in workforce management solutions tailored for small businesses with hourly employees. Founded by Hershy Goldstein (CEO), Martin Schwartz (CTO), and Pincus Schiff (CMO), the company focuses on simplifying and streamlining operations such as time tracking, payroll, and team communication for hands-on businesses. Their platform minimizes administrative overhead, enabling business owners to concentrate more on core activities rather than routine HR tasks[2][4]. The organization was established by a team combining expertise in software development, business operations, and human resources. This multidisciplinary foundation allows FRIDAY to address the specific challenges faced by small businesses that rely heavily on hourly labor, a niche often underserved by traditional human capital management systems[2]. FRIDAY's main achievements include developing an integrated platform that centralizes essential workforce management functions. This tool helps users easily monitor employee attendance, process payroll efficiently, and maintain clear communication within teams. Notable clients such as Sury Goldstein, Noach Schmahl, and Nathen Engel illustrate the company’s reach within its target market of small business owners. With a compact team of 11-50 employees, FRIDAY operates as a privately held company, maintaining agility and focused innovation in a competitive market[2][4]. While there is another entity known as The Friday Group, a consulting firm founded in 1989 by Stormy Friday that specializes in facilities management consulting worldwide, this is distinct from FRIDAY, the tech startup focused on hourly workforce software solutions[1]. Overall, FRIDAY stands out in business and technology news as a boutique but impactful player, leveraging technology to empower small businesses by transforming complex, time-consuming human capital processes into seamless digital workflows. Their Brooklyn headquarters and targeted market approach position them as a nimble innovator in workforce management software for the hourly economy[2][4].