Harley-Davidson, Inc. is an iconic American motorcycle manufacturer renowned for its heavyweight motorcycles designed for cruising on highways. Founded in 1903 in Milwaukee, Wisconsin, by William S. Harley and the Davidson brothers—Arthur, Walter, and William—the company quickly grew into a symbol of American freedom and rugged individualism. Harley-Davidson’s distinctive V-twin engines and the signature rumbling sound have become synonymous with motorcycle culture worldwide. Throughout its history, Harley-Davidson has played a significant role in both military and civilian contexts. During World Wars I and II, the company supplied thousands of motorcycles to the U.S. military, boosting its reputation for durability and reliability. Post-war, Harley-Davidson capitalized on the growing leisure market, fostering a loyal community of riders and enthusiasts, often referred to as “HOGs” (Harley Owners Group). Key achievements include pioneering advances in motorcycle engineering and design, such as the introduction of the Evolution engine in 1984, which enhanced performance and reliability. The company also successfully navigated economic challenges, including near-bankruptcy in the early 1980s, by focusing on quality, brand identity, and lifestyle marketing. In recent years, Harley-Davidson has embraced technological innovation to stay relevant amid changing market dynamics. It has invested in electric motorcycles, notably the LiveWire, signaling a shift towards sustainable transportation. The company also leverages digital platforms to engage its global community and expand its brand presence. Currently, Harley-Davidson remains a leading player in the motorcycle industry, balancing its rich heritage with modern advancements. It continues to influence motorcycle culture and the broader automotive landscape, embodying a blend of tradition, innovation, and lifestyle appeal that captivates both longtime fans and new generations of riders.