Nutella is an iconic sweet spread made from **hazelnuts, cocoa, sugar, and a small amount of rare cocoa**, first commercially launched in 1964 by the Italian company Ferrero, one of the world’s largest chocolate producers[1][4][6]. Its roots trace back to the post-World War II era when cocoa scarcity led Pietro Ferrero, a pastry maker from Piedmont, Italy, to innovate by blending hazelnuts—abundant in the region—with chocolate to create a paste called *Giandujot*. This paste evolved into a creamier version called *SuperCrema* before Michele Ferrero, Pietro’s son, refined the recipe and rebranded it as Nutella, a name combining "nut" and the Italian suffix "-ella" for a pleasant sound[1][2][5]. Nutella's **distinctive jar and branding** were crucial to its rapid success, first launched in Germany and then spreading across Europe, notably France, where it became a breakfast staple[1][3][5][6]. The brand expanded globally, opening its first plant outside Europe in Australia near Sydney and reaching markets worldwide[1][6]. Nutella’s cultural impact includes inspiring the annual **World Nutella Day** since 2007, initiated by a fan’s blog, celebrating the spread’s global community[6]. Ferrero has innovated beyond the original spread, launching product variations like Nutella Biscuits, Nutella & Go!, and Nutella Ice Cream, broadening its market reach while maintaining its core appeal[6]. The brand’s history reflects a story of **innovation born from scarcity, strategic branding, and global expansion**, making it not only a beloved food product but also a significant player in the packaged food industry[1][4][6]. Today, Nutella remains a symbol of Italian culinary ingenuity and a major business success, blending tradition with modern marketing and product development to maintain its worldwid