Olaplex is a pioneering haircare company founded in 2014 by Dean and Darcy Christal, known for revolutionizing the haircare industry with its patented bond-building technology. This technology, centered around the molecule bis-aminopropyl diglycol dimaleate, repairs broken disulfide bonds in hair, fundamentally improving hair strength and health during and after chemical treatments. With over 170 patents, including 12 active ones related to molecular hair repair, Olaplex has created a unique category in prestige haircare, blending scientific innovation with professional salon expertise[1][2][5][6]. Initially launched exclusively through professional salons to build credibility and demand, Olaplex expanded into specialty retail and direct-to-consumer markets by 2018, establishing a synergistic omnichannel sales model that connects stylists, retailers, and consumers globally[2][5]. The company's breakthrough came after years of development in Dean Christal’s Santa Barbara garage, culminating in a formulation that transformed hair color treatments without damage. Celebrity colorists like Tracey Cunningham helped propel Olaplex into mainstream success, making it a cult favorite and later Sephora’s top haircare brand[3]. Key milestones include securing a U.S. patent in 2015 for its bond-repairing methods, acquisition by Advent International in 2019 which fueled global expansion, and a successful Nasdaq IPO in 2021 raising $1.55 billion under the ticker OLPX. The company reported net sales of $458.3 million in fiscal 2023 despite market headwinds, signaling strong brand resilience[1][2][6]. Recent strategic moves include a refreshed brand identity and new product launches like the No. 0.5 Scalp Longevity Treatment in 2025, alongside a leadership change with Amanda Baldwin appointed CEO[1]. Despite rapid growth, Olaplex faced challenges including customer lawsuits alleging product damage and significant stock price declines, prompting calls for