On AG, commonly known as **On**, is a Swiss performance sportswear company primarily focused on designing and manufacturing innovative running shoes and apparel. Founded in 2010 by former professional triathlete Olivier Bernhard, along with co-founders David Allemann and Caspar Coppetti, On was created to solve the problem of running injuries and discomfort by developing a new type of running shoe that combines cushioning with a unique sole design for improved performance and comfort[1][3]. The company’s signature innovation is its **CloudTec® technology**, which uses hollow “cloud” pods on the outsole to provide a soft landing followed by an explosive takeoff. This disruptive design has set On apart in the competitive athletic footwear market, earning both critical acclaim and a loyal customer base among runners and athletes worldwide. Since its inception, On has expanded from running shoes into a broader range of sportswear and lifestyle products, reflecting a mission-driven approach centered on **performance, design, and sustainability**. Key milestones for On include rapid international growth from a Swiss startup to a global brand, successful product launches that have won multiple design awards, and a landmark IPO on the New York Stock Exchange in 2021, which marked it as one of Europe’s fastest-growing sports brands. On’s marketing strategy leverages elite athlete endorsements and a strong digital presence, further cementing its status in both sports and technology-driven apparel markets[3]. Currently, On maintains a position as a leading innovator in sports technology, balancing cutting-edge material science with sleek design aesthetics. The company is noted for its commitment to sustainable manufacturing practices and community engagement in the running ecosystem. On’s story is one of **innovation** and **resilience**, demonstrating how a focused vision and technological ingenuity can disrupt traditional markets and create a new category in performance footwear[1][3].