OnePlus is a prominent Chinese consumer electronics manufacturer headquartered in Shenzhen, Guangdong, best known for its smartphones but also offering a diverse range of products including earphones, power banks, smartwatches, TVs, and accessories[2][4]. Founded in December 2013 by Pete Lau and Carl Pei, OnePlus entered the market with a clear mission: to deliver high-end smartphone quality at a more accessible price point, encapsulated in its “Never Settle” brand philosophy[1][6]. The company’s inaugural device, the OnePlus One, launched in April 2014, quickly gained attention for its flagship-level specs at a competitive price, challenging established players like the Google Nexus series[1]. ## History and Growth OnePlus initially differentiated itself by selling devices exclusively through online invites, creating buzz and demand. Its entry into the Indian market via Amazon in late 2014 marked the beginning of its global expansion[1]. Over the years, OnePlus expanded its product lineup beyond smartphones, introducing audio products, wearables, and even lifestyle accessories. Carl Pei, a key figure in the brand’s identity and marketing, left the company in October 2020 to found Nothing, another consumer electronics venture[2]. ## Key Achievements and Innovations OnePlus has built a reputation for innovation, particularly in charging technology and user experience. The company’s OxygenOS, known for its clean, fast interface, has been a major selling point for tech-savvy users[2]. In 2021, OnePlus deepened its integration with Oppo, another BBK Electronics subsidiary, merging their hardware research teams and aligning their operating systems while maintaining distinct software experiences for global and Chinese markets[2]. This partnership has bolstered OnePlus’s R&D capabilities and supply chain efficiency. ## Current Status and Market Position As of 2025, OnePlus continues to be a significant player in the global smartphone market, holding an estimated 36–40% market