## Overview The acronym "PFT" refers to multiple organizations, but the most prominent in business and technology contexts is **Prime Focus Technologies (PFT)**, a global leader in media technology and services. This summary focuses on Prime Focus Technologies. ## What PFT Does Prime Focus Technologies is the technology arm of Prime Focus, a major global player in the media and entertainment (M&E) industry[3]. PFT specializes in providing AI-led, cloud-based solutions that help studios, broadcasters, and streaming platforms optimize and automate their content supply chains[2][6]. Its flagship product, CLEAR®, is a comprehensive media enterprise resource planning (ERP) platform that centralizes digital asset management, workflow automation, and content distribution across the entire enterprise—breaking down the "islands of automation" that traditionally plague the industry[3][6]. PFT’s offerings include AI-powered tools for search, segmentation, compliance, metadata management, and content localization, as well as services like quality control, content restoration, and digital packaging[6]. The company’s solutions are designed to lower the total cost of operations (TCOP) for media enterprises by streamlining processes and enabling scalable, efficient content delivery[2]. ## History & Evolution PFT was established as the technology subsidiary of Prime Focus, which has a long history in post-production and visual effects for film and television[3]. Over the years, PFT has evolved from offering localized digital asset management systems to providing a unified, enterprise-wide platform that addresses the digital transformation needs of the M&E industry[3]. The company’s growth has been fueled by the rapid expansion of streaming and over-the-top (OTT) platforms, which demand agile, scalable, and cost-effective content management solutions. ## Key Achievements PFT has been recognized for its innovation in media technology, particularly through its CLEAR® platform, which empowers companies to manage their entire content lifecycle from a single system[3][6]. The company