Paris Saint-Germain (PSG) is a leading French football club based in Paris, established on August 12, 1970. It has evolved into a global sports brand recognized for both **sporting excellence and innovation**. PSG represents the vibrant culture and ambition of Paris, combining boldness, elegance, and a commitment to social responsibility beyond just football[1][2]. The club has undergone significant transformation since 2011 when Qatar Sports Investments (QSI) took ownership, appointing Nasser Al-Khelaïfi as president, which catalyzed PSG’s rise to international prominence. This era is marked by high-profile player acquisitions such as Neymar, Lionel Messi, Kylian Mbappé, and Ousmane Dembélé, positioning PSG as a powerhouse in European football. The club's success is reflected in numerous titles and accolades, including multiple Ligue 1 championships and notable performances in the UEFA Champions League. In 2025, PSG dominated the Ballon d’Or awards with nine players shortlisted, Ousmane Dembélé winning the Men’s Ballon d’Or, and the club being named Men’s Team of the Year, affirming its elite status[1]. PSG's influence extends off the pitch through its **corporate social responsibility (CSR) initiatives**, focusing on ethical, social, and environmental principles. The PSG Campus in Poissy exemplifies its commitment to growth and innovation, nurturing future talent and embracing technology to enhance training and operations[2][3]. In the 2025/26 season, PSG continues to compete strongly in Ligue 1 and the Champions League, maintaining high possession, passing accuracy, and strong defensive stats, reflecting a modern, data-driven approach to football management[4][6]. Overall, PSG stands as a model of how a sports organization can blend athletic achievement with smart business strategies and social engagement, making it a compelling case study in both the sports and business technology sector