**Patagonia, Inc.** is a pioneering American company specializing in outdoor recreation clothing, equipment, and food products, with a strong foundation in environmental activism and sustainability. Founded in 1973 by rock climber and environmentalist Yvon Chouinard in Ventura, California, Patagonia began as a small business selling climbing gear before expanding into apparel and outdoor accessories[2][3][4]. Chouinard’s journey started in 1957 with Chouinard Equipment, focusing on climbing tools. By 1973, the company launched Patagonia as a distinct brand for outdoor clothing inspired by a transformative trip to the Patagonia region in South America. This name symbolized the brand’s adventurous spirit and connection to nature[3][5][8]. Over time, Patagonia broadened its product range beyond climbing to include gear for surfing, fly fishing, hiking, and camping, reflecting a holistic approach to outdoor lifestyles[2][4]. A hallmark of Patagonia is its deep commitment to sustainability. Early on, the company switched entirely to organic cotton to reduce environmental harm from conventional cotton farming. In 1985, it pledged 10% of profits to environmental causes, later committing 1% of sales to conservation organizations through programs like “1% for the Planet”[3][4][6]. Patagonia’s Worn Wear initiative, launched in 2017, promotes a circular economy by encouraging customers to return used products for repair, resale, or recycling, minimizing waste and extending product life cycles[4][6]. In 2012, Patagonia expanded into food with Patagonia Provisions, offering sustainably sourced packaged goods aligned with its environmental ethos[2]. The company also became a certified B Corporation in 2012, recognized for its high standards in social and environmental performance[3]. In a landmark move in 2022, Yvon Chouinard transferred ownership of Patagonia to tw