**Pebble** is a pioneering technology company best known for creating one of the first modern smartwatches, which helped define the wearable tech industry. Founded by Eric Migicovsky in 2012 and based in Silicon Valley, Pebble made a significant impact as a startup by launching the most successful Kickstarter campaign of its time, raising over $10 million to fund its initial product[1][2]. The company's mission centered on delivering simple, innovative, and user-centric wearable devices that blend technology and design seamlessly[4]. Pebble's first smartwatch debuted in early 2013 to positive reviews, appealing primarily to tech enthusiasts. It featured an always-on e-paper display, long battery life, and the ability to show notifications, control music, and run various apps, which was revolutionary before the Apple Watch existed[1][3]. Pebble continued to innovate with models like the Pebble Time, which introduced a new operating system tailored for smartwatches. Over its lifespan, Pebble shipped over two million devices and raised over $40 million across multiple Kickstarter campaigns, holding records for three of the four highest crowdfunding efforts at the time[2]. Despite early success and a loyal customer base—including a large community of developers creating apps and watchfaces—Pebble faced intense competition starting in 2015 when major tech companies like Apple, Samsung, and Fitbit entered the smartwatch market[1][2]. This competition, coupled with market pressures, ultimately led to Pebble's acquisition and the company's shutdown as an independent entity[5]. Notably, Eric Migicovsky has expressed a desire to revive the Pebble ethos, emphasizing core features such as the always-on e-paper screen, long battery life, physical buttons, and hackability—features that many modern smartwatches lack[3]. Pebble’s story is a testament to early innovation in wearables and the challenges startups face when competing against tech giants, making it a compelling case study in business and technolog