Phison Electronics Corporation is a Taiwanese public company specializing in the design, manufacture, and sale of NAND flash memory controllers and storage solutions, including USB drives, memory cards, and solid-state drives (SSDs). Founded in November 2000, Phison has grown into a global leader and the world’s largest independent provider of NAND flash controllers, powering many partner SSD products across consumer, enterprise, industrial, and automotive markets[1][5][6]. Under the leadership of CEO Khein Seng Pua, Phison is renowned for its first-to-market philosophy and strong emphasis on innovation. The company holds over 2,000 patents and invests about 80% of its global operating budget in research and development, employing around 4,000 people with 70% being engineers[2][6]. Its technology portfolio includes AI-integrated NAND controllers, such as the aiDAPTIV+ platform, and Pascari enterprise SSDs designed for emerging applications like AI training and data center use. Notably, Pascari drives were used in the first data center hardware deployed on the moon during a 2025 lunar mission, demonstrating exceptional durability and reliability under extreme conditions[1]. Phison operates globally with a significant presence in Taiwan, the U.S. (including a state-of-the-art enterprise SSD research lab in Colorado), and Malaysia. The company serves top OEMs, ODMs, and system integrators, offering custom design services through its IMAGIN+ platform and providing tailored solutions for gaming, automotive-grade storage, industrial, and enterprise sectors[2][3]. Financially robust, Phison reported $1.8 billion in revenue in 2024 and is backed by major industry players such as KIOXIA. The company is also recognized for its pioneering PCIe Gen5 controllers, SD Express solutions, and automotive storage safety certifications[1][4]. Phison’s sustained innovation, broad technology ecosystem, and strategic partnerships position it as a critical player shapin