**Pro Football Talk (PFT)** is a prominent digital media organization specializing in NFL news, analysis, and commentary, founded by Mike Florio, a former labor lawyer and passionate football fan. Initially launched as Florio’s personal website to share his insights on professional football, PFT quickly grew into a widely respected and influential platform for breaking NFL news and candid discussions about the sport[1]. In 2009, NBC acquired ProFootballTalk.com, establishing a broad partnership that integrated PFT prominently into NBC Sports’ digital and broadcast platforms. This alliance allowed PFT to expand from a niche blog into a major sports media brand with a unique, unfiltered voice that distinguishes it from more corporate sports news outlets. NBC recognized the value of Florio’s authentic and straightforward style, which includes features like tracking player arrests and off-field controversies, appealing to a large, dedicated fan base[1]. PFT’s content now spans multiple formats, including its flagship digital site, a daily live show called **PFT Live**, and a TV series that started in 2016. The live show, hosted by Florio alongside rotating NFL experts and former players, airs weekdays and covers the biggest NFL rumors, stories, and debates, delivering expert analysis and engaging commentary. It is available on NBC Sports, Peacock, YouTube, and various podcast platforms, making it highly accessible across both traditional and digital media[2][5][6][8]. Notably, PFT has navigated challenges such as the 2023 carriage dispute between NBC and YouTube TV, which temporarily affected the availability of its video content on YouTube. Despite this, PFT maintains a strong presence on multiple platforms, adapting to the evolving media landscape[4]. Today, Pro Football Talk stands as a leading NFL news source known for its honesty, candor, and transparency, aimed at enhancing fan enjoyment and understanding of professional football. It combines traditional journalistic rigor with a modern, interactive approach, appealing not only to die-hard