**Rumble** is a Canadian-American online video platform, web hosting, and cloud services company founded in 2013 by Chris Pavlovski. It was created as an alternative to YouTube, aimed at empowering small and independent content creators who were being sidelined by major platforms prioritizing influencers and large brands. Rumble’s core mission is to protect a free and open internet by supporting diverse opinions and authentic expression, positioning itself against censorship trends and “cancel culture” prevalent on incumbent platforms[1][2]. Initially experiencing limited popularity, Rumble’s growth surged during the COVID-19 pandemic, with monthly active users rising from 1.6 million in Q3 2020 to 36 million by Q3 2021. This rapid expansion was partly driven by prominent conservative figures migrating to the platform due to perceived censorship elsewhere, including politicians and media personalities. Rumble also filed a significant antitrust lawsuit against Google in 2021, alleging search algorithm manipulation that favored YouTube over Rumble, a case that has been allowed to proceed by a California judge[2]. Financially, Rumble has shown strong revenue growth, reporting $25.1 million in Q2 2025, a 12% year-over-year increase, though the company is not yet profitable. It has a robust liquidity position of over $300 million, including cash and Bitcoin holdings, bolstered by a $775 million investment from Tether in 2024 to fund international expansion and new products[3][5]. Strategically, Rumble is expanding beyond video hosting into cloud infrastructure and Web3 technologies. Notable developments include partnerships with the Tampa Bay Buccaneers, TRON DAO (a blockchain organization), MoonPay (for crypto on/off-ramps), and Cumulus Media. The upcoming launch of the Rumble Wallet in Q3 2025 aims to integrate cryptocurrency payments and digital asset management, marking a significant pivot toward decentralized and blockchain-enabled services[3][4][5][6