ScienceAlert is an independently operated digital media organization founded in 2006 by ex-Microsoft programmer Chris Cassella and award-winning science reporter Fiona MacDonald. It provides trusted, well-balanced science news and reporting free of charge to a global audience, aiming to spark curiosity, inspire action, and promote positive change through accessible scientific information[1]. Headquartered in Canberra, Australia, ScienceAlert has grown significantly and now reaches over 30 million readers monthly via its website and social media platforms[1][2]. The organization specializes in covering a broad range of scientific topics including health, space, nature, technology, and the environment. Its content is crafted by a dedicated team of 14 experienced science journalists and editors, many with award-winning credentials and backgrounds in both journalism and scientific research. Notable team members include Peter Dockrill, the managing editor since 2022, and Fiona MacDonald, the founding editor and former CEO who helped shape the site’s editorial vision[3]. ScienceAlert operates solely on advertising revenue, intentionally avoiding sponsored articles or affiliations with external companies or institutions to maintain editorial independence and trustworthiness[1]. The company generates approximately $13 million in annual revenue and employs around 8 to 14 staff members, emphasizing a lean, agile digital media model[2]. Key achievements include establishing itself as a leading online science news source competing with well-known outlets like National Geographic and Scientific American. Its editorial approach balances timely reporting of new discoveries with accessible explanations, making complex science engaging and understandable for a broad audience[2]. Overall, ScienceAlert stands out in the business and technology news landscape as a reliable, independent publisher that leverages digital platforms to democratize scientific knowledge globally, fostering an informed and curious public[1][2][3].