## Overview Skechers U.S.A., Inc. is a global lifestyle and performance footwear company, recognized for its innovative, comfortable, and stylish shoes, apparel, and accessories for men, women, and children[5]. Headquartered in Manhattan Beach, California, Skechers operates in approximately 180 countries and territories, reaching consumers through department stores, specialty outlets, and nearly 5,300 company- and third-party-owned retail locations worldwide[5][7]. The brand’s mission centers on delivering quality, comfort, and value, positioning itself as a complete lifestyle, fashion, and performance brand[5]. ## History Skechers was founded in 1992 by Robert Greenberg and his son, Michael Greenberg, shortly after Robert’s departure from L.A. Gear[1][2]. The company began by distributing other brands before quickly shifting to designing and marketing its own products, starting with utility-style boots that resonated with the grunge fashion trend of the early 1990s[3]. The name “Skechers” was suggested by younger family members, inspired by the slang term for an energetic kid who can’t sit still[3]. The brand’s first major success came in 1993 with the launch of the “Chrome Dome” boot, which helped establish its trendy reputation[2][4]. ## Key Achievements By 1995, Skechers had launched its own footwear line, marking the beginning of its brand identity[1]. The company went public in 1999, raising $115 million and fueling rapid expansion[3]. Throughout the 2000s and 2010s, Skechers diversified into athletic and performance footwear, expanded internationally, and grew its retail footprint[1][2]. Notable milestones include reaching $100 million in annual sales by 1995, surpassing $8 billion in net sales by the early 2020s, and becoming a Fortune 500 company[3][7]. The brand