Snap Inc. is an American technology company best known for its flagship product, Snapchat, a multimedia messaging app that revolutionized social media with ephemeral “Snaps” and innovative augmented reality (AR) features. Founded in 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown, Snap Inc. transformed from a simple photo-sharing app into a dynamic platform blending social interaction, AR, and AI-driven experiences[3]. Snapchat rapidly gained popularity by introducing unique features such as disappearing messages, Stories, and interactive Lenses, which use facial recognition and AR technology to enhance user engagement. The company has made strategic acquisitions like Looksery (2015) to develop Lenses, Bitstrips, Cimagine Media, and others to bolster its AR and advertising technology capabilities[3]. In 2016, Snap Inc. rebranded from Snapchat Inc. and launched Spectacles, smartglasses that capture Snaps from a first-person perspective[3]. Financially, Snap has shown significant growth, with a reported Q2 2025 revenue of $1.34 billion, marking a 9% year-over-year increase, and monthly active users reaching 932 million, up 7% year-over-year[1][6]. Advertising remains the main revenue driver, with SMBs contributing substantially. Snap has also diversified income streams via premium subscriptions like Snapchat+ and a growing focus on AI integration to enhance social connections and advertising effectiveness[1][2]. The company emphasizes embedding AI in social experiences, aiming to make AI more personal and interactive rather than replacing human interaction. Snap’s AI roadmap includes AI-powered chat features, personalized content, and enterprise-level automation to improve internal workflows[2]. Despite challenges such as Apple's privacy changes impacting ad targeting and a significant drop in stock price since 2021, Snap continues to innovate in AR, AI, and advertising technology, positioning itself as a major player in social media and digital advertising with projected revenues nearing $7 billion in 202