What to Expect from Apple's Upcoming Product Launches
Introduction
Apple recently concluded its highly anticipated iPhone 17 launch event, but the tech giant still has 10 more product launches in the pipeline. With the recent release of the iPhone 17, Apple fans are eagerly anticipating what else the company has in store for them. The keynote event was jam-packed and incredibly fast-paced, leaving many wondering what the future holds for Apple. Let's take a closer look at what to expect from the remaining 10 product launches.
Main Products
Apple is known for its innovative and cutting-edge products, and the upcoming launches are no exception. Rumors suggest that a new iPad Pro, MacBook Pro, and AirPods Pro 2 could be on the horizon. Additionally, a new Apple Watch is expected to be released, featuring advanced health tracking capabilities. Another highly anticipated product is the long-awaited Apple AR glasses, which will revolutionize the way we interact with technology. With the recent success of their M1 chip, Apple is also expected to release new M1-powered iMacs.
Future Possibilities
Aside from the confirmed product launches, there are also speculations of potential surprises from Apple. This includes a new Apple TV, a redesigned HomePod speaker, and possibly even a foldable iPhone. With the company's focus on sustainability, we may also see more eco-friendly products in the near future. Not to mention
About the Organizations Mentioned
Apple
Apple Inc. is a leading American multinational technology company known for pioneering personal computing, mobile devices, and software ecosystems. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple revolutionized technology with the first commercially successful personal computer and mainstream adoption of the graphical user interface (GUI), setting new standards in product design, user experience, and seamless integration across devices[2]. Headquartered in Cupertino, California, Apple’s product lineup includes the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services such as the App Store, Apple Music, and iCloud. The company has built a vast ecosystem that enables third-party developers to expand product functionalities, strengthening its market dominance. Apple is widely recognized for its innovation in hardware, software, and services, with an emphasis on aesthetics and privacy. In 2025, Apple committed to its largest-ever investment initiative, pledging $600 billion over four years in the United States to boost manufacturing, research and development, and advanced technology sectors like artificial intelligence (AI) and silicon engineering[1][3]. This includes new manufacturing facilities, expanded R&D centers, and a program called the American Manufacturing Program (AMP) to encourage domestic production of critical components. These efforts support over 450,000 U.S. jobs and aim to establish a robust supply chain within the country[3]. Financially, Apple remains a powerhouse with a market capitalization of $3.84 trillion and annual revenue exceeding $400 billion. However, in 2025, it faced challenges including a 19% decline in stock value, intensified regulatory scrutiny from the U.S. Department of Justice over antitrust issues, legal disputes related to the App Store, and competitive pressure in AI technology[1][2]. Despite these hurdles, Apple continues to innovate, recently updating its software platforms with a unified "Liquid Glass" design and expanding its AI-driven personal assistant, Apple Intelligence[1]. Under CEO Tim Cook’s leadership, Apple balances technological advancement