Apple Unveils iPhone 17 and Upgraded Devices at Annual Event

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Apple iPhone 17 event recap: iPhone Air preorders, Apple Watch 11, AirPods Pro 3, more - ZDNET

Introduction

The highly anticipated Apple iPhone 17 event took place this week, and ZDNET has rounded up all the exciting announcements. From the new iPhone Air available for pre-order starting at $799, to the Apple Watch Ultra 3, AirPods Pro 3, and more, it was a jam-packed event. Apple fans and tech enthusiasts alike were buzzing with excitement as they eagerly awaited the latest updates and releases from the tech giant.

Key Details

The iPhone 17 lineup offers a variety of options, starting at $799 for the iPhone Air and going up to $999 for the iPhone Pro. The iPhone Air boasts a stunning 6.7-inch OLED display and an impressive A16 chip. The Apple Watch Ultra 3 also received a major upgrade, with a larger display, improved health tracking features, and a new color option. And for those looking for the perfect pair of wireless earbuds, the AirPods Pro 3 offer active noise cancellation and improved sound quality.

Impact

This event not only showcases Apple's commitment to innovation and cutting-edge technology, but it also has a significant impact on the tech market. With the new iPhone lineup and upgraded devices, Apple is sure to maintain their position as a leader in the industry. The pre-orders for the iPhone Air have already started, with the official release date set for next month.

About the Organizations Mentioned

Apple

Apple Inc. is a leading American multinational technology company known for pioneering personal computing, mobile devices, and software ecosystems. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple revolutionized technology with the first commercially successful personal computer and mainstream adoption of the graphical user interface (GUI), setting new standards in product design, user experience, and seamless integration across devices[2]. Headquartered in Cupertino, California, Apple’s product lineup includes the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services such as the App Store, Apple Music, and iCloud. The company has built a vast ecosystem that enables third-party developers to expand product functionalities, strengthening its market dominance. Apple is widely recognized for its innovation in hardware, software, and services, with an emphasis on aesthetics and privacy. In 2025, Apple committed to its largest-ever investment initiative, pledging $600 billion over four years in the United States to boost manufacturing, research and development, and advanced technology sectors like artificial intelligence (AI) and silicon engineering[1][3]. This includes new manufacturing facilities, expanded R&D centers, and a program called the American Manufacturing Program (AMP) to encourage domestic production of critical components. These efforts support over 450,000 U.S. jobs and aim to establish a robust supply chain within the country[3]. Financially, Apple remains a powerhouse with a market capitalization of $3.84 trillion and annual revenue exceeding $400 billion. However, in 2025, it faced challenges including a 19% decline in stock value, intensified regulatory scrutiny from the U.S. Department of Justice over antitrust issues, legal disputes related to the App Store, and competitive pressure in AI technology[1][2]. Despite these hurdles, Apple continues to innovate, recently updating its software platforms with a unified "Liquid Glass" design and expanding its AI-driven personal assistant, Apple Intelligence[1]. Under CEO Tim Cook’s leadership, Apple balances technological advancement

ZDNET

## Overview ZDNet is a leading online technology news and information platform, recognized for its in-depth coverage of business technology, enterprise IT, and consumer tech trends. Over the past three decades, it has evolved from a general interest technology portal into a trusted resource for IT professionals, business leaders, and tech-savvy consumers seeking actionable insights, product reviews, and industry analysis[1][4]. ## History ZDNet traces its origins to April 1, 1991, when it was launched by Ziff Davis as a general interest technology portal[4]. On June 20, 1995, Ziff-Davis consolidated its online services under the ZDNet brand, rapidly expanding its reach across the web, America Online, Microsoft Network, and Prodigy[1]. By 1996, ZDNet boasted 300,000 subscribers and was ranked as the second-highest grossing advertising site on the web[1]. The late 1990s saw ZDNet emerge as the dominant technology brand online, driven by innovative content delivery, including topical "channels" and a significant $25 million branding campaign launched in 1999[1]. A pivotal moment came in 2000 when CNET Networks acquired ZDNet for approximately $1.6 billion, integrating it into a broader portfolio that included CNET.com, TechRepublic, and other technology-focused properties[1][2]. Under CNET, ZDNet was repositioned in 2003 to focus more sharply on enterprise technology, helping business executives make informed technology decisions[1]. ## Key Achievements - **Early Digital Pioneer:** ZDNet was among the first major technology news portals, setting standards for online tech journalism and digital advertising. - **Massive Audience Reach:** By the late 1990s, it was the most prominent tech brand online, with a substantial subscriber base and advertising revenue[1]. - **Strategic Acquisitions:** Its acquisition by CNET

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