The Dangers of Bricking Devices: Tech Companies Under Fire

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#tech #iot #vulnerability

Belkin shows tech firms getting too comfortable with bricking customers’ stuff - Ars Technica

The Dangers of Tech Companies Becoming Too Comfortable with Bricking Customers' Devices

In today's world, it's becoming increasingly common for technology companies to release products that are not only expensive, but also vulnerable to malfunction. In some cases, this can result in the complete shutdown of a device, rendering it useless. Belkin, a well-known tech company, has recently been under fire for their lack of action in preventing this issue. This has led to customers paying the price for their carelessness. With the rise of the Internet of Things (IoT), where everyday devices are connected to the internet, the danger of bricking devices is becoming more prevalent.

The Impact on Customers

When a customer purchases a device, they expect it to work and be reliable. However, with companies like Belkin not taking proper precautions, customers are left with a bricked device and no easy alternative. This can

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Belkin

**Belkin International, Inc.** is a prominent American consumer electronics company founded in 1983 by Chet Pipkin in Southern California. Originally focusing on cables and connectors for printers and modems, Belkin quickly expanded its product portfolio to include a broad range of mobile and computer connectivity devices and peripherals such as wireless chargers, power banks, charging cables, audio/video adapters, headphones, surge protectors, docking stations, and network cables[2][3]. Throughout its history, Belkin has demonstrated adaptability and innovation. In the mid-1980s, it began contracting Asian factories to scale production globally. By 2008, the company pivoted toward smartphone accessories, recognizing the market's growth. In 2012, Belkin launched the WeMo brand, marking its entry into smart home products. A key milestone was the acquisition of Cisco's Home Networking Business Unit, including the Linksys brand, in 2013, significantly expanding its home networking capabilities[1][2]. Belkin's commitment to innovation in audio technology is notable. In 2019, it launched its first headphones line, RockStar, compatible with iPhone and Android devices. Subsequent products like the Soundform True Wireless Earbuds and the Soundform Elite Hi-Fi Smart Speaker—developed in partnership with Devialet—have been critically acclaimed, with the latter earning "Best Smart Speaker" honors from *Rolling Stone* in 2020. In 2023, Belkin released headphones designed specifically for children, reflecting a user-centric approach[2]. In 2018, Taiwanese electronics giant Foxconn acquired Belkin for $886 million, underscoring Belkin's value and global reach. The company remains headquartered in El Segundo, California, with a strong emphasis on product quality, durability, sustainability, and user experience, driven by extensive in-house research and development[1][4]. Having sold over 1 billion products worldwide, Belkin continues to be a leader i

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