Elliot Grainge Supports Sofia Richie Ahead of Second Child and SRG Atelier

Elliot Grainge is a British-American music executive and entrepreneur, best known as the founder and former CEO of the independent label 10K Projects, launched in 2016 after his graduation from Northeastern University.[1][2][3] Born to Universal Music Group chairman Lucian Grainge, he drew early inspiration from his father's career, starting with club promotions in Boston and flipping an apartment to fund his ventures.[1][3][5] At 10K Projects, Grainge signed breakout artists like Trippie Redd, Tekashi 6ix9ine, and Iann Dior, driving the label to 18 gold and eight platinum/multi-platinum singles by 2019.[1][4] The company leveraged data analytics, social media trends, and artist creative control to thrive in the streaming era, earning him a spot on Forbes' 30 Under 30 list in 2021.[1][3][4] That year, he sold a 51% stake to Warner Music Group for $102 million without prior outside investment.[5] In 2025, Grainge advanced to CEO of Atlantic Music Group (AMG), a Warner subsidiary historic for artists like Aretha Franklin, Led Zeppelin, Ed Sheeran, and Bruno Mars, at age 31.[2][5][6] Key successes include signing TikTok viral artist Artemas, whose "I Like the Way You Kiss Me" exceeded one billion Spotify streams in under a year.[5] He was selected as Northeastern's 2025 undergraduate commencement speaker, crediting the university for shaping his independent thinking.[2] Personally, Grainge married model Sofia Richie in 2023 following a high-profile engagement.[4] His leadership at AMG positions him as a key figure steering major label strategies amid digital shifts, building on 10K's indie success.[2][5][6]

**Sofia Richie** is an American **model, social media personality, and fashion designer** born on August 24, 1998, in Los Angeles, California.[1] She is the daughter of musician Lionel Richie and half-sister of Nicole Richie.[2] Richie began her modeling career at age 14 with a feature in *Teen Vogue* and at 15 signed her first fashion contract with Mary Grace Swim.[1] She subsequently signed with London-based Select Model Management and quickly gained prominence in the fashion industry.[1] Her career accelerated significantly after 2014, when she was featured in major publications including *Elle* magazine.[2] She became the face of Madonna's Material Girl clothing line in August 2015 and has since walked runways for prestigious designers including Chanel, Yeezy, Dolce & Gabbana, and Jeremy Scott.[1] Her distinctive style has been credited with bringing "quiet luxury" to mainstream fashion.[4] Beyond modeling, Richie has built a substantial social media presence, accumulating over 10 million Instagram followers.[5] She has appeared in television programs including *Candidly Nicole*, *Keeping Up with the Kardashians*, and *Flip It Like Disick*.[1] In 2021, she launched her own swimwear line, *Rolla's x Sofia Richie*, demonstrating her expansion into entrepreneurship.[3] Richie's personal life has frequently attracted media attention. She dated Justin Bieber briefly in 2016 and had a notable relationship with reality television personality Scott Disick that lasted nearly three years before ending in 2020.[3] In April 2021, she confirmed her relationship with music executive Elliot Grainge, son of Universal Music Group chairman Sir Lucian Grainge.[1] They became engaged in April 2022 and married on April 22, 2023, in southern France after Richie converted to Judaism.[1] The couple welcomed their first daughter, Eloise, in May 2024, and announced in October 2025 that they were expecting their second child.[1][5]