GenAI Takes Over Amazon Prime Day
Introduction
The world of online shopping is about to experience a major shift thanks to the rise of artificial intelligence (AI). The shopping assistant technology, known as GenAI, is expected to play a significant role in Amazon's highly anticipated Prime Day sale. With more and more consumers turning to online shopping, the use of AI is set to explode during this popular sales event.
Current Scenario
A new report estimates that GenAI will be a larger-than-ever part of the online shopping process during the Prime Day sale, which began Tuesday morning. This AI-powered assistant is designed to make the shopping experience more personalized and efficient for consumers. By using machine learning and data analysis, GenAI can suggest products that align with a shopper's preferences and past purchases. With the increasing demand for online shopping, GenAI is expected to play a major role in the success of the Prime Day sale and beyond.
