Halloween Candy Trends: Gummies Drive Non-Chocolate Growth in Trick-or-Treat Bags

Introduction

This Halloween, trick-or-treaters might find more gummy candies than chocolates in their bags. The trend is driven by younger consumers who are drawn to non-chocolate candies, such as gummies, due to their vibrant colors and innovative flavors.

Key Trends

Global cocoa prices and economic factors are influencing candy preferences. Sales of non-chocolate candies, like gummies, have seen a boost, especially among Gen Z and Millennials who seek bold and experiential flavors. Brands are innovating with new products, such as color-changing candies and themed collaborations, to capture consumer attention.

Impact

The shift towards non-chocolate candies reflects broader consumer trends, including a desire for variety and health-conscious options. As Halloween spending reaches record highs, the confectionery market is adapting to meet these changing preferences, ensuring a diverse and exciting experience for trick-or-treaters this year.