How College Basketball Started Signing NBA Draft Picks: End of Amateurism and the Rise of Talent Pipelines

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Wetzel: How college basketball ended up signing NBA draft picks - ESPN

Wetzel: How College Basketball Started Signing NBA Draft Picks

College basketball's landscape has shifted dramatically, with top programs like Duke now boasting six No. 1 NBA draft picks, including recent stars like Cooper Flagg in 2025, Zion Williamson, and Paolo Banchero.[1][2] This trend stems from decades of college sports leaders clinging to amateurism myths, using outdated legal defenses that stifled player earnings while coaches and schools profited immensely.[1]

The Fall of Amateurism's Iron Grip

For years, rules forced elite talents like Kyrie Irving and Anthony Davis into one-and-done stints at schools such as Duke and Kentucky, which lead with multiple top picks.[1][3] High school jumps by LeBron James and Kobe Bryant highlighted risks, prompting the NBA's age limit and funneling prospects back to campuses. Yet, amateurism's facade crumbled as NIL deals now let players monetize fame without leaving early.[4]

A New Era for Talent Pipelines

Leaders' resistance delayed evolution, but today Duke, Kentucky, and Kansas thrive as NBA feeders, producing All-Stars and rookies of the year.[1][5] This signing of future draft gems benefits programs, signaling the end of restrictive policies and the rise of empowered athletes in college hoops.[2]

About the People Mentioned

Cooper Flagg

Cooper Flagg is an American basketball prodigy widely regarded as one of the most promising young talents in the sport today. Born on December 21, 2006, in Newport, Maine, Flagg grew up in a basketball-centric family—his mother was a standout college player and later a high school coach, and his father played at the community college level[2]. He began playing basketball as a toddler and quickly distinguished himself with both his physical gifts (reaching over six feet tall by sixth grade) and his advanced understanding of the game[2]. Flagg’s high school career began at Nokomis Regional High School in Maine, where he led his team to a state championship as a freshman and became the first freshman in state history to be named Gatorade Player of the Year[2][4]. Seeking greater competition, he transferred to Montverde Academy in Florida, a school known for producing NBA talent. At Montverde, Flagg reclassified to graduate a year early, and in his senior year (2023–24), he led the team to a perfect 34–0 record and a national championship[4]. That season, he was named McDonald’s All-American, Naismith Prep Player of the Year, Gatorade National Player of the Year, and Mr. Basketball USA, establishing himself as the top recruit in the 2024 class[4][7]. Internationally, Flagg represented the United States at the 2022 FIBA Under-17 Basketball World Cup, earning a gold medal and MVP honors, and was named USA Basketball Male Athlete of the Year—the youngest ever to receive that honor[4][7]. He also participated in prestigious all-star games such as the Jordan Brand Classic and the Nike Hoop Summit[7]. Flagg committed to Duke University in October 2023 and enrolled in the summer of 2024[4]. Even before stepping onto campus, he broke new ground in college basketball by signing a shoe deal with New Balance and becoming the first men’s college player sponsored by Gatorade[4][7]. As a freshman at Duke, Flagg quickly made an impact with several standout performances, including a 42-point game at Cameron Indoor Stadium—tying for third-most points by a Duke player on their home court—and a 20-point, 8-rebound, 7-assist game against North Carolina[6]. He was named AP Men’s Player of the Year and won the Wooden Award, becoming only the fourth freshman to do so[7]. As of October 2025, Flagg is 18 years old and remains a central figure in college basketball, with his professional future highly anticipated. His combination of size, skill, and basketball IQ has made him a focal point for fans, analysts, and scouts, and his early achievements suggest a trajectory that could reshape the next generation of the sport[2][4][7].

LeBron James

LeBron James is an American professional basketball player widely regarded as one of the greatest in NBA history. Born on December 30, 1984, he was the first overall pick in the 2003 NBA Draft by the Cleveland Cavaliers. Over his career, James has played for the Cleveland Cavaliers, Miami Heat, and Los Angeles Lakers, earning numerous accolades and championships along the way. James signed with the Los Angeles Lakers in 2018 on a four-year contract, joining forces with star Anthony Davis. Despite a challenging first season marked by injuries and the Lakers missing the playoffs for the first time in 13 years, James led the team to its 17th NBA championship in 2020, earning his fourth Finals MVP award with dominant playoff performances. He has been recognized for his versatility, scoring, passing, and leadership on the court. Notably, LeBron surpassed Kareem Abdul-Jabbar as the NBA's all-time leading scorer in February 2023. Entering the 2023–24 season, he became the oldest player active in the league and, at age 40 in 2025, set the record as the oldest player to score 40 points in a game. In the same year, he became only the second player to complete 22 seasons in the NBA, underscoring his remarkable longevity and sustained high-level play. Throughout his career, James has been a dominant small forward, standing 6 feet 9 inches tall and weighing 250 pounds. Beyond individual achievements, he has made significant contributions to every team he has played for and remains a central figure in professional basketball as of 2025. His current status includes some injury concerns that have affected game availability early in the 2025 season, but he continues to be a crucial player for the Los Angeles Lakers[1][2][3][4].

About the Organizations Mentioned

Duke

**Duke Tech Solutions (DTS)** is a premier business strategy and technology consulting firm that leverages interdisciplinary expertise to solve complex client challenges across industries.[1] With team members boasting over 25 years in product development, management, system design, marketing, and corporate strategy, DTS delivers innovative solutions guided by principles of dependability, focus, and quality.[1] Founded on the strengths of seasoned professionals from diverse sectors, DTS emerged to bridge business acumen with cutting-edge technology, enabling clients to navigate digital transformation amid rapid technological shifts.[1] Its history reflects a commitment to holistic problem-solving, distinguishing it from traditional consultancies by integrating deep functional knowledge at all business levels.[1] Key achievements include empowering clients through tailored strategies in product lifecycle management and tech integration, though specific case studies highlight its prowess in fostering innovation.[1] DTS stands out for its ability to guide enterprises via diverse issues, from planning to execution, positioning it as a vital partner in competitive markets.[1] Currently, DTS thrives as a dynamic consultancy in the 2020s digital economy, where technologies like AI, cloud computing, and IoT redefine business models.[1][4][5] Echoing broader Duke-affiliated innovations—such as Duke OTC-supported startups like IonQ (quantum computing, founded 2016) and Tune Therapeutics (epigenomic medicines, 2021)—DTS aligns with tech ecosystems driving scalable, data-centric growth.[2] Duke Corporate Education (Duke CE) complements this landscape, offering executive insights on digital tech's role in reshaping enterprises, from customer experience platforms to AI-driven marketing tools that slash FDA approvals from months to weeks.[4][5] Notably, DTS's multifaceted approach resonates with Duke Fuqua's AI initiatives, including 2025 mini-courses training leaders to harness neural networks and predictive models for business reinvention, much like Netflix's streaming pivot.[6] In a field crowded wit

Kentucky

The term "Kentucky" primarily refers to the U.S. state, but based on the query context and search results, there is no indication of an organization specifically named "Kentucky" as a standalone business or technology entity. Instead, relevant information centers on the **Kentucky Chamber of Commerce**, a principal organization representing the business community in Kentucky, which plays a key role in economic development and policy advocacy in the state. The **Kentucky Chamber of Commerce** is a leading business advocacy group focused on driving economic growth, competitiveness, and workforce development across Kentucky. Its mission is embodied in "Kentucky's Winning Strategy," a comprehensive framework to enhance the state's business environment, tax policies, education, health care, infrastructure, and energy sectors. The Chamber collaborates closely with policymakers in Frankfort and business leaders statewide to implement this strategy and support legislative priorities that foster a business-friendly climate and improve quality of life[1][6]. Historically, the Chamber has been instrumental in shaping policies that have contributed to Kentucky’s current economic momentum. Under Governor Andy Beshear's administration, the state has witnessed record-breaking private sector investment exceeding $35 billion, creation of nearly 60,000 full-time jobs, and export growth—all signaling a transformation toward a more vibrant economy. The Chamber supports this progress by advocating for policies that promote workforce readiness, innovation, and infrastructure modernization essential for sustained business success[2]. In 2025, the Chamber's legislative agenda targets key areas such as tax reform, workforce development, and infrastructure investment. It actively engages its members through councils and research to address challenges while capitalizing on opportunities in technology, economic development, and education. This makes the Kentucky Chamber a pivotal organization in shaping the business and technological landscape of the state, ensuring Kentucky remains competitive in a rapidly evolving economic environment[1][6]. Overall, while "Kentucky" as an organization is not identified, the **Kentucky Chamber of Commerce** stands out as a central, influential body driving busines

Kansas

There is no organization named simply 'Kansas' matching the description of a business or technology-focused entity in available records. The term most prominently refers to the **government of the U.S. state of Kansas**, a republican democracy established by the Kansas Constitution and modeled after the federal government.[1] Headquartered in Topeka, it operates through three branches—executive, legislative, and judicial—with checks and balances to ensure accountability.[1][3] ### What It Does The state government delivers public services, enforces laws, and drives economic growth. The **executive branch**, led by Governor Laura Kelly (reelected in 2022 for her second term), oversees departments like Administration (created 1953 for taxpayer services and procurement[4]), Commerce (lead economic development agency empowering businesses and communities[9]), Transportation, Revenue, and Agriculture.[5][7][8] The bicameral **Legislature** (125-member House, 40-member Senate) convenes annually in January to pass budgets, statutes, and oversee the executive.[6] The **judicial branch**, unified since a 1972 constitutional amendment, interprets laws via the Supreme Court and Court of Appeals.[3] ### History Kansas achieved statehood in 1861 amid "Bleeding Kansas" conflicts over slavery. Its modern government structure solidified post-Civil War, with the Capitol's wings built from 1873 onward.[1][6] Key evolutions include the 1972 judicial unification and ongoing agency expansions.[3] ### Key Achievements and Current Status Under Governor Kelly, Kansas recorded its largest budget surplus, record business investments, job creation, full school funding, and infrastructure improvements by 2023.[8] Today, it prioritizes fiscal responsibility, affordable healthcare, early childhood development, and making Kansas ideal for families.[8] The Department of Commerce continues driving tech and business growth.[9] ### Notable Aspects With bipartisan leadership and digital portals lik

NBA

## Overview The National Basketball Association (NBA) is the premier professional basketball league in the world, featuring 30 teams—29 based in the United States and one in Canada[1]. Headquartered in Midtown Manhattan, the NBA is recognized as one of the major professional sports leagues in North America and is the second-wealthiest by revenue, trailing only the National Football League (NFL)[1]. NBA players are among the highest-paid athletes globally, reflecting the league’s commercial success and global appeal[1]. ## History The NBA was established in 1949 through the merger of the Basketball Association of America (BAA) and the National Basketball League (NBL), though it traces its official founding to the BAA’s 1946 inception[1]. A pivotal moment came in 1976 with the NBA-ABA merger, which expanded the league by four franchises and helped solidify its dominance in American basketball[1]. The league’s regular season traditionally runs from October to April, with each team playing 82 games, followed by a playoff tournament culminating in the NBA Finals in June[1]. ## Key Achievements The Boston Celtics hold the record for the most NBA championships, with 18 titles, most recently in 2024[1][3]. The Oklahoma City Thunder are the reigning champions, having won the 2025 NBA Finals—their first title since relocating from Seattle[1][3]. The NBA has also produced iconic individual achievements: LeBron James is the all-time leading scorer, and Russell Westbrook holds the record for most triple-doubles[3]. The league’s global reach is reflected in its massive fan base, social media presence, and international player recruitment. ## Current Status and Innovations The 2025–26 season marks the NBA’s 80th anniversary and introduces new broadcast partnerships with ESPN, NBC, and Amazon Prime Video, signaling a major shift in sports media distribution[2]. The league continues to

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