Kraft Heinz splits up as consumer preferences shift

Introduction

Kraft Heinz, one of the largest food and beverage companies in the world, is splitting up as consumer preferences shift away from processed foods. The company's decision to downsize and focus on core products is a reflection of the changing market and the growing influence of younger generations like Gen Z and millennials.

Embracing "Small"

In recent years, there has been a noticeable trend among big brands to embrace a smaller, more flexible approach. This can be seen in companies like McDonald's, which has introduced a line of "mini" size menu items, and PepsiCo, which has launched a line of "skinny" cans for its soft drinks. This shift is a response to the growing demand for healthier, more natural options, particularly from younger consumers who prioritize health and wellness.

Catering to Changing Preferences

The decision of Kraft Heinz to split up can also be seen as a strategic move to cater to the changing preferences of consumers. With the rise of social media and the increasing influence of health and wellness trends, consumers are becoming more conscious of what they eat and are opting for more natural, less processed options. This is particularly true for Gen Z and millennials, who are known for their preference for fresh, organic, and locally-sourced foods.