Marty Supreme Debuts at NYFF Secret Screening

The New York Film Festival (NYFF), founded in 1963 by Richard Roud and Amos Vogel with support from Lincoln Center president William Schuman, is one of the longest-running and most prestigious film festivals in the United States[1][3]. It was established to showcase significant international and independent films, often introducing U.S. audiences to important works previously unseen domestically, such as Akira Kurosawa’s *I Live in Fear* and Luis Buñuel’s *The Exterminating Angel*, which opened the inaugural festival[1]. Historically, NYFF has been strongly associated with the promotion of European art cinema and auteur-driven films, particularly during Roud’s 25-year tenure as program director from 1963 to 1987[1]. The festival’s first selection committee included notable figures such as Susan Sontag, underscoring its intellectual and artistic rigor[1]. Over the decades, it has become a critical platform for launching films that go on to dominate awards seasons, including the Oscars[3]. NYFF is unique for its curated, non-competitive format, emphasizing artistic excellence over commercial considerations. It primarily screens films at Lincoln Center, a major cultural institution in New York City that plays a vital role in supporting independent and international cinema[3]. The festival’s programming is led by an artistic director—currently Dennis Lim, a former film critic—who shapes the selection to reflect both historical significance and contemporary trends[3]. In addition to its legacy of premiering groundbreaking films, NYFF has helped legitimize independent cinema in New York, moving it from niche, often seedy venues to a revered cultural event[2]. The festival continues to influence the film industry by spotlighting innovative works and fostering dialogue between filmmakers and audiences. Its history and ongoing presence reflect a significant intersection of art, culture, and the business of film within the technology-driven era of digital cinema and global distribution[1][3].

A24 is an American independent entertainment company specializing in film and television production and distribution, founded in 2012 by Daniel Katz, David Fenkel, and John Hodges. Headquartered in New York City, A24 quickly rose to prominence by focusing on distinctive, auteur-driven projects that blend art-house sensibilities with commercial appeal[1][2]. Initially launched as a film distribution company, A24's breakthrough came with critically acclaimed films like *Spring Breakers* (2013), *The Spectacular Now* (2013), and *The Bling Ring* (2013), establishing a reputation for curating bold, innovative cinema. The company expanded into production, with its first in-house production being *Moonlight* (2016), which won three Academy Awards, including Best Picture, firmly placing A24 as a powerhouse in independent filmmaking[2][3]. A24’s marketing strategy is notable for its heavy investment in digital and social media campaigns, allocating about 95% of its marketing budget to online outlets. It often creates viral, immersive content such as fictional social media profiles for characters, eschewing traditional advertising methods to engage younger, tech-savvy audiences[2]. The company has also made a significant impact on television, producing acclaimed series such as *Ramy* and *Euphoria*. *Euphoria* has garnered widespread critical acclaim, earning 25 Emmy nominations and nine wins, including Outstanding Lead Actress for Zendaya, highlighting A24’s growing influence beyond film[2]. Known for championing unique voices and pushing creative boundaries, A24 has become synonymous with quality and innovation in entertainment. Its portfolio includes celebrated films like *Lady Bird*, *Hereditary*, *Ex Machina*, and *The Lobster*, showcasing its range from thought-provoking dramas to genre-defining horror and science fiction[1][5]. Currently, A24 continues to develop and distribute high-profile projects, maintaining its status as a trendsetter in contemporary fil