Samsung Galaxy XR Debuts as Vision Pro Competitor
Samsung Galaxy XR Launches as a Vision Pro Competitor
Samsung has officially launched the Galaxy XR, a mixed reality headset designed to rival Apple's Vision Pro. Priced at $1,799, it offers a more affordable alternative with advanced features tailored for immersive experiences. The Galaxy XR is the first device built on the new Android XR platform, created through a partnership between Samsung, Google, and Qualcomm, signaling a major step in extended reality innovation.
Cutting-Edge Technology and Design
The headset features dual 4K micro-OLED displays with an impressive 27-megapixel resolution, delivering sharp visuals across a 109-degree field of view. Weighing just 545 grams, it emphasizes comfort with a balanced design that reduces pressure on the forehead. Multimodal AI enables natural interaction through voice, gesture, and eye tracking, enhancing both work and play. Cameras support video passthrough and 3D capture, broadening its usability beyond entertainment.
A New Era for Android XR
As the inaugural product of the Android XR ecosystem, Galaxy XR unlocks a future of discovery, productivity, and entertainment. It supports seamless multitasking with all Android apps optimized for XR, setting the stage for upcoming innovations like AI glasses. Samsung’s long-term vision aims to transform how users engage with mixed reality daily.
About the Organizations Mentioned
Samsung
Samsung is a global technology powerhouse specializing in consumer electronics, semiconductors, and IT services. Founded in 1938 as a trading company, Samsung entered the electronics industry in 1969, initially producing black-and-white televisions. Over the ensuing decades, it expanded rapidly into semiconductors, telecommunications, and advanced technologies, establishing itself as a leader in innovation and manufacturing[5]. Today, Samsung Electronics, the flagship subsidiary, produces a wide range of products, including smartphones, TVs, refrigerators, memory chips (DRAM, NAND flash), mobile processors, OLED panels, and automotive electronics through its Harman division[3][7]. The company is renowned for its Galaxy smartphone series, including foldables and flagship models, maintaining strong market share by integrating AI capabilities across devices and expanding its ecosystem with new form factors like extended reality (XR) and TriFold devices[1][4]. Samsung consistently ranks among the world’s most valuable brands, holding 5th place globally for six consecutive years with a brand value of $90.5 billion in 2025. This recognition reflects its leadership in AI innovation, customer experience integration, and strategic investments in AI-related semiconductors[1]. The company aims to make AI accessible to 400 million Galaxy devices within the year, emphasizing democratization of AI technology[1]. Financially, Samsung Electronics reported consolidated sales of approximately 86 trillion Korean won and an operating profit of around 12.1 trillion won for Q3 2025, showcasing robust profitability despite market challenges[2]. The Mobile eXperience segment notably increased revenue and profit through efficient resource management and a flagship-first sales strategy[4]. Samsung also prioritizes sustainability, targeting net zero Scope 1 and 2 emissions by 2030, increasing renewable energy use to 93.4% in key divisions, and incorporating recycled materials into 31% of plastic components as of 2024. It runs global e-waste collection programs to promote circular econom
Apple
Apple Inc. is a leading American multinational technology company known for pioneering personal computing, mobile devices, and software ecosystems. Founded in 1976 by Steve Jobs and Steve Wozniak, Apple revolutionized technology with the first commercially successful personal computer and mainstream adoption of the graphical user interface (GUI), setting new standards in product design, user experience, and seamless integration across devices[2]. Headquartered in Cupertino, California, Apple’s product lineup includes the iPhone, iPad, Mac computers, Apple Watch, AirPods, and services such as the App Store, Apple Music, and iCloud. The company has built a vast ecosystem that enables third-party developers to expand product functionalities, strengthening its market dominance. Apple is widely recognized for its innovation in hardware, software, and services, with an emphasis on aesthetics and privacy. In 2025, Apple committed to its largest-ever investment initiative, pledging $600 billion over four years in the United States to boost manufacturing, research and development, and advanced technology sectors like artificial intelligence (AI) and silicon engineering[1][3]. This includes new manufacturing facilities, expanded R&D centers, and a program called the American Manufacturing Program (AMP) to encourage domestic production of critical components. These efforts support over 450,000 U.S. jobs and aim to establish a robust supply chain within the country[3]. Financially, Apple remains a powerhouse with a market capitalization of $3.84 trillion and annual revenue exceeding $400 billion. However, in 2025, it faced challenges including a 19% decline in stock value, intensified regulatory scrutiny from the U.S. Department of Justice over antitrust issues, legal disputes related to the App Store, and competitive pressure in AI technology[1][2]. Despite these hurdles, Apple continues to innovate, recently updating its software platforms with a unified "Liquid Glass" design and expanding its AI-driven personal assistant, Apple Intelligence[1]. Under CEO Tim Cook’s leadership, Apple balances technological advancement
Google, a subsidiary of Alphabet Inc., is a global technology leader primarily known for its internet-related products and services, including its dominant search engine, advertising platforms, cloud computing, software, and hardware offerings. Founded in 1998 by Larry Page and Sergey Brin, Google has evolved from a simple search engine into a diversified tech giant with significant influence across multiple sectors[2][8]. The company’s core business revolves around Google Services, which includes Search, YouTube, Android, Chrome, Google Maps, Google Play, and advertising. Its advertising business remains the largest revenue driver, underpinning ambitious investments in emerging technologies such as artificial intelligence (AI) and cloud computing. Google Cloud, a major growth segment, offers infrastructure, platform services, and enterprise tools like Google Workspace, providing AI-powered solutions for data analytics, cybersecurity, and collaboration[2]. Google has consistently pioneered innovations in AI, demonstrated recently at Google I/O 2025, where it showcased advances in AI-powered search and personalization, emphasizing local discovery and smarter user experiences. AI integration also reshapes local business visibility through enhancements in the Google Business Profile, enabling businesses to better engage customers with AI-driven communication and search optimization[3][5][6]. Financially, Alphabet crossed a landmark $3 trillion market capitalization in September 2025, joining a select group of tech giants due to robust revenue growth driven by AI, resilient advertising, and expanding cloud services. This milestone reflects Google’s strategic balance between its dominant ads engine and scaling innovative bets[1]. Culturally, Google in 2025 maintains its commitment to innovation, openness, and user focus while adapting to business realities. It remains a top employer, known for fostering employee empowerment and evolving workplace policies to attract and retain talent, marking its maturity as a global tech leader with over 150,000 employees[4]. In summary, Google represents a transformative force in technology and business, blending AI-driven innovation, dominant market presence, and cultural adaptability to shap
Qualcomm
Qualcomm is a global leader in wireless technology and semiconductor innovation, founded in 1985. The company revolutionized digital communication with its pioneering development of Code Division Multiple Access (CDMA) technology, which became foundational for 3G mobile networks worldwide[1][2]. Qualcomm’s breakthrough came from its founders' bold vision to harness CDMA, enabling more efficient and reliable wireless communication. This innovation launched a licensing business that remains a major revenue source, as Qualcomm holds an extensive patent portfolio licensed to over 190 companies globally[2]. As the largest fabless semiconductor company by chip orders, Qualcomm designs advanced chipsets powering most smartphones, enabling high-performance, low-power computing and seamless connectivity across devices[1][3]. Its product portfolio extends beyond mobile phones into the Internet of Things (IoT), automotive technology, and artificial intelligence (AI), transforming industries with intelligent computing solutions[3][4]. Qualcomm’s business units focus on mobile communications, IoT, automotive, and licensing, reflecting its diversified approach to technology innovation[4]. Throughout its history, Qualcomm has invested over $16 billion in research and development, supporting more than 680 commercial 3G operators worldwide and contributing to over 1.15 billion 3G CDMA subscribers globally[2]. The company’s technologies underpin the global wireless ecosystem, facilitating machine-to-machine communication and advancing the vision of the Internet of Everything—where devices interact intelligently to improve efficiency in sectors like energy, water, and healthcare[2]. With over 139 locations worldwide, Qualcomm remains at the forefront of wireless innovation, continually expanding its technological reach and shaping the future of connected experiences[2][5]. Its sustained impact on mobile communication and semiconductor industries marks it as a cornerstone of modern digital infrastructure.