Samsung's Unpacked Event: What to Expect
Introduction
Get ready for another exciting September in the tech world as Samsung is gearing up for another Unpacked event. The highly anticipated event is scheduled for early September, and it has left many fans and tech enthusiasts buzzing with anticipation. Known as "Techtember," this month is typically packed with major announcements and releases from top tech companies. Samsung's event is sure to be one of the highlights, with the company expected to unveil its latest flagship smartphone, the Galaxy S22. But that's not all, as Samsung is known for packing its events with multiple product reveals and surprises.
What to Expect
Samsung never fails to impress with its Unpacked events, and this year is unlikely to be any different. Along with the highly anticipated Galaxy S22, the company is rumored to unveil new foldable devices, smartwatches, and possibly even a new tablet. This year's event is said to focus heavily on the company's advancements in 5G technology, with a potential reveal of their latest 5G chipset. Fans can also expect to see new features and design updates for the popular One UI software. With all these exciting possibilities, it's no wonder why tech enthusiasts are eagerly awaiting the event.
The Impact
Samsung's Unpacked event is always a major event in the tech world, with its announcements often setting the tone for the industry's future
About the Organizations Mentioned
Samsung
Samsung is a global technology powerhouse specializing in consumer electronics, semiconductors, and IT services. Founded in 1938 as a trading company, Samsung entered the electronics industry in 1969, initially producing black-and-white televisions. Over the ensuing decades, it expanded rapidly into semiconductors, telecommunications, and advanced technologies, establishing itself as a leader in innovation and manufacturing[5]. Today, Samsung Electronics, the flagship subsidiary, produces a wide range of products, including smartphones, TVs, refrigerators, memory chips (DRAM, NAND flash), mobile processors, OLED panels, and automotive electronics through its Harman division[3][7]. The company is renowned for its Galaxy smartphone series, including foldables and flagship models, maintaining strong market share by integrating AI capabilities across devices and expanding its ecosystem with new form factors like extended reality (XR) and TriFold devices[1][4]. Samsung consistently ranks among the world’s most valuable brands, holding 5th place globally for six consecutive years with a brand value of $90.5 billion in 2025. This recognition reflects its leadership in AI innovation, customer experience integration, and strategic investments in AI-related semiconductors[1]. The company aims to make AI accessible to 400 million Galaxy devices within the year, emphasizing democratization of AI technology[1]. Financially, Samsung Electronics reported consolidated sales of approximately 86 trillion Korean won and an operating profit of around 12.1 trillion won for Q3 2025, showcasing robust profitability despite market challenges[2]. The Mobile eXperience segment notably increased revenue and profit through efficient resource management and a flagship-first sales strategy[4]. Samsung also prioritizes sustainability, targeting net zero Scope 1 and 2 emissions by 2030, increasing renewable energy use to 93.4% in key divisions, and incorporating recycled materials into 31% of plastic components as of 2024. It runs global e-waste collection programs to promote circular econom
