Tapestry Stock Plummets Due to Tariffs

Tapestry, Inc. is a prominent global luxury fashion holding company known for uniting iconic brands such as Coach and Kate Spade New York. It operates at the intersection of accessible luxury and cultural relevance, delivering premium-quality accessories and fashion products that appeal broadly, especially to younger customers like Gen Z and Millennials seeking stylish status symbols without the ultra-premium price tag[1][2][3]. Founded with a New York-driven ambition, Tapestry embodies values centered on *dedication to the dream* and *holding to high standards*. The company prides itself on detailed craftsmanship, uncompromising quality, and ethical sourcing, ensuring that customer experiences are prioritized at every stage—from production to sales. Its leadership emphasizes innovation, resilience, and continuous striving, which has shaped Tapestry’s identity as a forward-thinking yet grounded luxury house[2]. Historically, Tapestry was viewed as a dependable but unexciting accessories retailer. However, in 2025, it experienced a remarkable turnaround driven by a revitalized Coach brand that successfully resonated with younger demographics, expanded profit margins, and strategic brand focus. This resurgence led to a 60% surge in its share price year-to-date, outperforming peers and broader consumer discretionary markets. This rally highlights Tapestry’s transition from a retail underdog to a significant player in luxury fashion, distinguishing itself amid global luxury giants facing slower demand growth[1]. Tapestry’s current strategy, referred to as “Amplify,” emphasizes growth through leveraging its financial strength, digital expertise, and corporate responsibility initiatives. The company is committed to developing its people, expanding brand reach, and fostering creativity and inclusivity within the industry and society at large[3][4]. This positions Tapestry as an influential and innovative leader in the evolving luxury fashion landscape.

Coach is a renowned American luxury fashion brand specializing in leather goods, particularly handbags, accessories, and ready-to-wear items. Founded in 1941 as a small family-run workshop called Manhattan Leather Goods in a Manhattan loft by six leather artisans, Coach initially crafted wallets and billfolds by hand using supple, high-quality leather inspired by the design of baseball gloves[1][2][3][5][6][7]. The brand’s signature aesthetic began taking shape in the 1960s with the hiring of pioneering designer Bonnie Cashin, who introduced the use of industrial hardware like brass toggles and vibrant color palettes, making Coach products lightweight, functional, and stylish[5]. The iconic horse-and-carriage logo was introduced in the 1950s, symbolizing craftsmanship and heritage[5]. A significant turning point came in 1985 when the Cahns sold Coach to Sara Lee Corporation for about $30 million. Under Sara Lee, and later Lew Frankfort’s leadership as president and CEO, Coach expanded its retail presence aggressively, opening boutiques in major department stores such as Macy’s in New York and San Francisco. Frankfort’s vision aimed to modernize Coach’s image and product line, which had started to lose appeal against European luxury competitors[1][2][3][4]. In 1996, Coach hired Reed Krakoff as its first executive creative director. Krakoff's modern design sensibility transformed Coach from a relatively modest brand into a global luxury powerhouse by creating stylish, functional, and lightweight products that resonated with a broader audience[2][3][4]. The company went public in 2000, changing its name to Coach, Inc., to reflect its growing market presence[4]. Today, Coach remains a prominent player in the luxury fashion industry, known for blending classic American craftsmanship with contemporary design. It has successfully evolved through strategic leadership, creative innovation, and expanding product offerings, maintaining a strong brand identity in a competitive global market[